Social Media and Social Media and LinkedIn StrategiesLinkedIn Strategies

Don Stanley @3Rhinomedia 3Rhino Media and UW-Madison

Madison, WIJune 26, 2014

Road Map• 4 core rules to implement and improve your use of social

media and marketing overall• LinkedIn Tips

Introductions

Introductions

#1 Reason Organizations Fail with Social Media?

#1 Reason Organizations Fail with Social Media?

They treat Social Media like a push tool, they: BEG. BUG. BUY.

Biggest ObstaclesTimeTalentTerror

Biggest ObstaclesAnswers to the 3 TsTime — Organize Efficiently; Outsource As NeededTalent — Training & Hiring for Communications Terror — Helping Leadership Understand the Shift

“Simplicity is the ultimate sophistication”Leonardo Da Vinci(Pareto’s 20-80)

“90% Of Social Media is Showing UP… it’s the other ½ that’s hard”

TIPs1. Create a full profile

TIPs1. Create a full profile2. Identify (or create) LinkedIn Groups for

peer connectionsbusiness connections

TIPs1. Create a full profile2. Identify (or create) LinkedIn Groups for

peer connectionsbusiness connections

3. Identify key employers, agencies to connect with

TIPs1. Create a full profile2. Identify (or create) LinkedIn Groups for

peer connectionsbusiness connections

3. Identify key employers, agencies to connect with4. Provide value with your content

TIPs1. Create a full profile2. Identify (or create) LinkedIn Groups for

peer connectionsbusiness connections

3. Identify key employers, agencies to connect with4. Provide value with your content5. Give and then ask

Don Stanley @3Rhinomedia 3Rhino Media and UW-Madison