how lamar created an engaging and mobile website

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How Lamar Tripled Website Engagement with Sitecore CMS

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In these slides you will learn how Lamar is: Increasing customer awareness, allowing Lamar to address the needs of customers in local markets and at the national level Reducing time to market for new content and communications, enabling continuous improvement of the websites Strengthening its brand and creating a more cohesive look and feel across the corporate website as well as more than 150 office sites Empowering each of its local offices with a dedicated sub-site containing information specific to the market

TRANSCRIPT

Page 1: How Lamar Created an Engaging and Mobile Website

How Lamar Tripled Website

Engagement with Sitecore CMS

Page 2: How Lamar Created an Engaging and Mobile Website

Perficient is a leading information technology consulting firm serving clients throughout

North America.

We help clients implement business-driven technology solutions that integrate business

processes, improve worker productivity, increase customer loyalty and create a more

agile enterprise to better respond to new business opportunities.

About Perficient

Page 3: How Lamar Created an Engaging and Mobile Website

• Founded in 1997

• Public, NASDAQ: PRFT

• 2012 revenue of $327 million

• Major market locations throughout North America

• Atlanta, Austin, Boston, Charlotte, Chicago, Cincinnati, Cleveland, Columbus, Dallas, Denver,

Detroit, Fairfax, Houston, Indianapolis, Minneapolis, New Orleans, New York, Northern California,

Philadelphia, Southern California, St. Louis, Toronto, Washington D.C.

• Global delivery centers in China, Europe and India

• ~2,000 colleagues

• Dedicated solution practices

• ~85% repeat business rate

• Alliance partnerships with major technology vendors

• Multiple vendor/industry technology and growth awards

Perficient Profile

Page 4: How Lamar Created an Engaging and Mobile Website

Business Solutions

• Business Intelligence

• Business Process Management

• Customer Experience and CRM

• Enterprise Performance Management

• Enterprise Resource Planning

• Experience Design (XD)

• Management Consulting

Technology Solutions

• Business Integration/SOA

• Cloud Services

• Commerce

• Content Management

• Custom Application Development

• Education

• Information Management

• Mobile Platforms

• Platform Integration

• Portal & Social

Our Solutions Expertise

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Our Microsoft Practice

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A Sitecore Certified Solution Partner

Perficient has designed and delivered

numerous large, public-facing sites powered

by Sitecore.

• Perficient is a Microsoft National Systems Integrator

(NSI) Partner

• Sitecore Practice is situated within Perficient’s

Microsoft Group to provide the highest value to

clients

• Perficient & Sitecore have a long term relationship;

25+ Sitecore certified consultants

• One of less than 20 partners with Sitecore Customer

Engagement Platform (CEP) certification

• Perficient’s Jamie Stump awarded Sitecore’s Most

Valuable Professional Award

• Perficient.com wins Site of the Year for Best Partner

Site in 2012

Page 7: How Lamar Created an Engaging and Mobile Website

Speakers

Mendi LeBlanc Robinson

Creative Director | Lamar Advertising Company

Candace Hoeksema

Lead Sitecore Consultant | Perficient, Inc.

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• Improve customer experience

• Make hardware agnostic

• Inspire through photography

• Branding consistency

• Provide transparency to customers

Business Reasons

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Questions?

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Customized

Microsoft

Training for IT

Pros & End

Usersbit.ly/1cy8WV5

On Demand

WebinarPerficient Increased

Website Engagement by

Implementing Sitecore

bit.ly/1fducAM

Follow Lamar

& Perficient

on Twitter@LamarOOH

@Perficient_MSFT

Webinar

10.23What’s New in System

Center Configuration

Manager 2012

bit.ly/17OzGgN

Connect with Perficient