how lean experiments can help you accelerate growth in your company

Growth Hacking is changing the way companies work

How Lean Experiments can help you accelerate growth in your company

http://www.leanexperiments.com


“The only essential thing is growth. Everything else we associate with startups follows from growth. “

- Paul Graham

What people think growth looks like at successful companies

A deeper dive into the data shows what growth actually looks like - a series of purposeful

spurts driven by experiments (product related or otherwise)


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Growth is no longer the responsibility of just marketing

The role of a growth hacker is changing from just(!) finding and executing newer tactics to drive growth to bringing the team together around the objective of growth


Engineering Design Marketing

Growth


Data Informed

Experiment focussedProcess driven

Teams should be…



4 reasons to focus on process first, tactics second

• What works for others won’t work for you

• Growth = SUM (1,2,3,4…..X)

• Rate of Change is accelerating (viral channels come & go)

• You need a growth machine (scalable, predictable and repeatable)

Source: http://www.slideshare.net/500startups/02-brian-balfour-hub-spot-final


http://www.slideshare.net/500startups/02-brian-balfour-hub-spot-final


How Lean Experiments can help you make a

difference



Review new growth tactics every day

There is no dearth of growth tactic resources. The trouble is they are scattered all over the internet and there is so much repetition of the same tactics. GrowthHackers.com solves this to a great extent. (Thanks, guys!) But, if you are like us, you spent so much of your time reading

and thinking “I have seen this one before”.

We have been there and have been hard at work to build a non-repetitive list of growth hacks that you can apply to your business. Let us do the research for you, so you can focus on

execution.



Use Sean Ellis’ ICE methodology to prioritize the experiments for your team

Using the 3 criteria does wonders in prioritizing your backlog and bringing focus to your team’s efforts. Seize the low hanging fruits systematically!



Monitor your team’s progress

Use a Trello-like interface to keep track of your team’s progress and rally them around the single most important thing on your mind - growth



Keep track of your experiments

We love Brian Balfour’s Experiment Doc format and have used its learnings to help you document your results and systemize it within your organization.

Review your completed experiments on a timeline. Build on your successes & learn from what did not work!



Sign up now and accelerate your company’s

growthhttp://www.leanexperiments.com

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how lean experiments can help you accelerate growth in your company

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