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How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute, Inc. April 25, 2013

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Page 1: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

How Legislated Product Stewardship Programs Strengthen the Economy

Scott Cassel, CEO and Founder

Product Stewardship Institute, Inc.

April 25, 2013

Page 2: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

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Page 3: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

• Lessons Learned from the Nation’s First Statewide Paint Stewardship Program – May 2, 1 p.m. ET

• Product Stewardship: Transition from Voluntary to Mandatory |  Case Studies from Two Industry Leaders – May 13, 1 p.m. ET

• Maximizing Eco‐Design through EPR and Voluntary Guidelines – May 28, 1 p.m. ET

• Comparing the Lifecycle Impacts of Solid Waste Management Strategies – June 5, 1 p.m. ET

• Setting and Sharing Standards for Corporate Social Responsibility: A Key Aspect of Product Stewardship – June 20, 1 p.m. ET

For more information and access to the recordings: www.productstewardship.us/webinars

Upcoming PSI Webinars

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Page 4: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Who is the Product Stewardship Institute?

• Non‐profit founded in 2000

• Memberships47 States200+ Local governments

• Partnerships (75+)CompaniesOrganizations UniversitiesNon‐US Governments

• Board of Directors: 7 states, 

4 local agencies 

• Advisory Council: Multi‐stakeholder (14 members)

Global Product Stewardship CouncilPSI represented on Board of Directors

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Page 5: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

How to Participate Today

To ask a question (verbally) via

phone or VOIP … please use the hand-raising

function.

To type in a question, use the

Question tab.

Technical Difficulties?Dial 800.263.6317

You can connect to the Audio

portion using VoIP

or your telephone.

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Page 6: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

How Legislated Product Stewardship Programs Strengthen the Economy

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Page 7: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Pascal Cohen, CEO, Recyc‐Mattresses

Peter Bennison, Vice President of Business Development, Regional Computer Recycling and Recovery

Jim Quinn, Hazardous Waste Program Manager, Metro Oregon

Expert Panelists

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Page 8: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Recyc-Mattresses

We recycle, so you can sleep easy !

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Page 10: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

What is the need ?

With 314 million people in the US in 2013, the population will throw away:

13 248 000 cubic yards of wasted mattresses5 244 000 cubic yards of box spring space

A loss in revenue of over 900 million dollars will be disposed of in landfill. Those losses are indirectly transferred to the cities and their residents

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Page 11: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Wasted Materials

Metal: 348 000 Tons Wood: 174 000 TonsPolyurethane: 87 000 TonsQuilting: 78 000 TonsCotton: 61 000 TonsFelt: 61 000 TonsPlastic: 17 000 TonsTotal: 826 000 Tons

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Page 12: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

What needs to be done ?

Companies like ours get involved with legislation and speak out to promote the benefits of recycling

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Page 13: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

What is the result ?

Primary Job CreationSecondary Job CreationStimulates the EconomyReuse of Good Materials

Longevity for LandfillsLower Ecological Footprint

Increases Financial Resources

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Page 14: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Recyc-Mattresses is the way to Go !

With over 2 million mattresses recycled across 3 continents in 2012, Recyc-Mattresses is saving the landfills, 1 mattress at a time !

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Page 15: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Peter BennisonVice President, Business Development

REGIONAL COMPUTERRECYCLING & RECOVERY

www.eWASTE.com

Ewaste Recycling in New York StateHow Legislated Product Stewardship Programs

Strengthen the Economy

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Page 16: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Industry Experience & Background – RCR&R

RCR&R operates a large scale recycling facility, and is one of the largest Ewaste recyclers in the northeast Founded in 1995Headquartered in Victor, NY 130+ employees100,000 Square Ft. FacilityCurrently manage ~500 collection

& consolidation sites throughout NYR2/RIOS & NAID Certified

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Page 17: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Topics of Discussion

Overview of the NYS Electronics Recycling & Reuse Act and the Infrastructure to support itResponsible electronics recycling processingElectronics Recycling industry overview & trends Challenges & opportunities

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Page 18: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

New York’s electronics recycling infrastructure

An Overview of the NYS Electronics Recycling & Reuse Act

Collection sitesLogistics capabilities Processing facilitiesIndustry ExperienceCertifications

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Page 19: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

New York State Ewaste Recycling

Infrastructure Facility Type May-12 Dec-11 Jun-11

California 2004

Collection Sites 924 620 ~ 400 560

Consolidation Facilities 56 57

Recycling Facilities 53 43 39 55

Manufacturers 82 81 79

Collectives 7 6 6

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Page 20: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Infrastructure Improvement & other benefits

Many recyclers are improving the quality & scope of their servicesRobust collection site networkAdditional logistics capabilitiesTurn key programs that combine Ewaste recycling with premium services such as data security & asset managementManufacturers that are responsible have high standards, and require recyclers to pass very thorough audits

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Page 21: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Responsible Electronics Recycling Certifications & Downstream Due

Diligence R2, RIOS, ISO, NAID, E stewards Programs to document: Quality, Financial stability, insurance coverage, Environmental Management Systems, worker health & safety and many other measures throughout the recycling process including downstream vendors and their practicesExpensive, time consuming, and extremely thoroughAn absolute necessity when evaluating long term relationships with recyclers

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Page 22: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Industry Overview & Trends Industry competitiveness and price pressuresContinued demand for performance, quality and certificationsLess need for events – based on existing infrastructureGreater need for promotion and public awareness of the existing infrastructure

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Page 23: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Job CreationFull Time Employees in Electronics Recycling

FullTime

EquivalentsUSA

* IDC Report Fall 2011

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Page 24: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Continued growth in NY

2011 - 3 pounds per capita ~45,000,000 pounds 2012 - 4 pounds per capita ~80,000,000 pounds 2013 – 5 pounds per capita ~100,000,000 pounds

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Page 25: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

ChallengesAwareness - Education - OutreachComplex materials that are labor intensiveTransportation of low grade materials long distances can add significant costs for recyclingCollection/Logistics in Urban areasFluctuating commodity pricesCRT Glass

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Page 26: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Challenges, Continued

Leakage Ghost poundsPrice pressure from manufacturersPrice pressure from municipal generatorsLike other recycling industries –economies of scale are critical in achieving efficiency

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Page 27: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

OpportunitiesThe NYS Electronic Equipment Recycling & Reuse Act has proven to deliver positive economic and environmental resultsJob Creation in a challenging economic climateCreation of a solid infrastructure to manage electronics recycling within the stateimproved quality since the law was passedIncreased rates of Ewaste recyclingThere is always room for improvement

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Page 28: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Thank you

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Page 29: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

REGIONAL COMPUTERRECYCLING & RECOVERY

Peter Bennison518 399-8800

[email protected]

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Page 30: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Powerpoint Templates Page 30Powerpoint Templates

MarketOpportunities: Recycling Paint

from the Oregon

PaintCareProgram

Jim QuinnPSI Webinar April 2013

Page 31: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Powerpoint Templates Page 31

Background: MetroPaint

• Operated by Metro, the regional government in the Portland, Oregon area

• Began recycling latex paint in 1992• Processed 3.5 million gallons to

date• First Green Seal certified recycled

paint• Sold at > 50 retail locations in

Oregon and Washington

Page 32: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Powerpoint Templates Page 32

Page 33: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Powerpoint Templates Page 33

Page 34: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Powerpoint Templates Page 34

Page 35: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Powerpoint Templates Page 35

Page 36: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Powerpoint Templates Page 36

Page 37: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Powerpoint Templates Page 37

Background: PaintCare

• Enabling legislation passed in Oregon in 2009, startup July 2010

• 102 collection points statewide• Collected > 600,000 gallons of

paint in year 2 (July 2011-June 2012)

• About 2/3 latex, 1/3 oil-based• Funded by small fee on each

can of paint sold

Page 38: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Before PaintCare After PaintCare

Paint processed, annual (gallons)

up to 285,000

Staff  15 FTE

Sales, annual (gallons)

145,000

Operating cost, fully‐loaded

$2 million

Sales revenue $815,000

Other revenue $235,000

Net cost $950,000

Page 39: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Before PaintCare After PaintCare

Paint processed, annual (gallons)

up to 285,000 325,000

Staff  15 FTE

Sales, annual (gallons)

145,000

Operating cost, fully‐loaded

$2 million

Sales revenue $815,000

Other revenue $235,000

Net cost $950,000

Page 40: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Before PaintCare After PaintCare

Paint processed, annual (gallons)

up to 285,000 325,000

Staff  15 FTE 16 FTE

Sales, annual (gallons)

145,000

Operating cost, fully‐loaded

$2 million

Sales revenue $815,000

Other revenue $235,000

Net cost $950,000

Page 41: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Before PaintCare After PaintCare

Paint processed, annual (gallons)

up to 285,000 325,000

Staff  15 FTE 16 FTE

Sales, annual (gallons)

145,000 182,000

Operating cost, fully‐loaded

$2 million

Sales revenue $815,000

Other revenue $235,000

Net cost $950,000 ‐

Page 42: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Before PaintCare After PaintCare

Paint processed, annual (gallons)

up to 285,000 325,000

Staff  15 FTE 16 FTE

Sales, annual (gallons)

145,000 182,000

Operating cost, fully‐loaded

$2 million $2.3 million

Sales revenue $815,000

Other revenue $235,000

Net cost $950,000

Page 43: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Before PaintCare After PaintCare

Paint processed, annual (gallons)

up to 285,000 325,000

Staff  15 FTE 16 FTE

Sales, annual (gallons)

145,000 182,000

Operating cost, fully‐loaded

$2 million $2.3 million

Sales revenue $815,000 $1 million

Other revenue $235,000

Net cost $950,000

Page 44: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Before PaintCare After PaintCare

Paint processed, annual (gallons)

up to 285,000 325,000

Staff  15 FTE 16 FTE

Sales, annual (gallons)

145,000 182,000

Operating cost, fully‐loaded

$2 million $2.3 million

Sales revenue $815,000 $1 million

Other revenue $235,000 $ 1.45 million

Net cost $950,000

Page 45: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Before PaintCare After PaintCare

Paint processed, annual (gallons)

up to 285,000 325,000

Staff  15 FTE 16 FTE

Sales, annual (gallons)

145,000 182,000

Operating cost, fully‐loaded

$2 million $2.3 million

Sales revenue $815,000 $1 million

Other revenue $235,000 $ 1.45 million

Net cost $950,000 ‐$150,000

Page 46: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Powerpoint Templates Page 46

Oregon Pilot Program

Collection Infrastructure

Page 47: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Powerpoint Templates Page 47

Oregon Pilot Program Access and Convenience

Oregon Population within 15 miles of a collection site

Page 48: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Powerpoint Templates Page 48

Oregon Pilot Program Volume Collected and Disposition

Architectural Paint

Year 1 Year 2

Gallons % Type Gallons % Type

Alkyd 117,529 25% 189,244 31%Latex 352,136 75% 420,227 69%Total 469,665 609,471

Latex Alkyd

Page 49: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Powerpoint Templates Page 49

Partnership with Miller Paint

•They sell about 57,000 gallons of MetroPaintannually through their network of stores

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Page 50: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Powerpoint Templates Page 50

Challenges•Oregon program was established as a pilot, needs to be made permanent

•PaintCare cannot promote our product- or even promote buying recycled

•Difficult to sell all the paint we produce through domestic markets

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Page 51: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Powerpoint Templates Page 51

For more information:www.productstewardship.us/paint

www.paintcare.org

www.oregonmetro.gov/metropaint

www.deq.state.or.us/lq/sw/prodstewardship/paint.htm

Page 52: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Questions/Discussion

???

??????

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Page 53: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

• Spoken: Use the “hand‐raising function” on your control panel so we can unmute you. – Speak through a microphone on your computer OR

– Be dialed‐in through a telephone (and enter your Audio PIN)

• Written: Write your question in the Question box at any time. Please tell us to whom you are addressing  your question.

For the Audience: 2 ways to ask questions

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Page 54: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Speaker Contact Information

Scott CasselCEO and FounderProduct Stewardship Institute (617) 236‐[email protected]

Pascal CohenCEO and Co‐FounderRecyc‐Mattresses(514) 630‐2000pascal.cohen@recyc‐mattresses.com

Peter BennisonVice President of Business DevelopmentRegional Computer Recycling and Recovery(518) 399‐[email protected]

Jim QuinnHazardous Waste Program ManagerMetro Regional Government, OR(503) 797‐[email protected]

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Page 55: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

• Lessons Learned from the Nation’s First Statewide Paint Stewardship Program – May 2, 1 p.m. ET

• Product Stewardship: Transition from Voluntary to Mandatory |  Case Studies from Two Industry Leaders – May 13, 1 p.m. ET

For more information and access to the recordings: www.productstewardship.us/webinars

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Upcoming PSI Webinarin this Series

Page 56: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

Please complete the evaluation you will receive by email shortly.

Let Us Know What You Think!

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Page 57: How Legislated Product Stewardship Programs Strengthen ......How Legislated Product Stewardship Programs Strengthen the Economy Scott Cassel, CEO and Founder Product Stewardship Institute,

THANK YOU!

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