how libraries can serve networked individuals
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How libraries can serve networked individuals. Lee Rainie, Director, Pew Internet Project 11.5.10 Tampa Bay Library Consortium Email: [email protected] Twitter: @ Lrainie. The internet is the change agent Then and now. 2000 46% of adults use internet 5% with broadband at home - PowerPoint PPT PresentationTRANSCRIPT
PewInternet.org
How libraries can serve networked individuals
Lee Rainie, Director, Pew Internet Project11.5.10Tampa Bay Library ConsortiumEmail: [email protected]: @Lrainie
April 22, 2010 2
2000
46% of adults use internet
5% with broadband at home
<20% watch video online
53% own a cell phone
0% connect to internet wirelessly
<10% use “cloud”
0% tech social network users
= slow, stationary connections built around my computer
The internet is the change agent Then and now
2010
74% of adults use internet
65% with broadband at home
>55% watch video online
85% own a cell phone
57% connect to internet wirelessly
>two-thirds use “cloud”
46% tech social network users
= fast, mobile connections on outside servers and storage
3
Media ecology – then (industrial age)
Product Route to home Display Local storage
TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album
News mail
Advertising newspaper delivery phone paper
Radio Stations non-electronic
Adapted from Tom Wolzien, Sanford C. Bernstein & Co
4
Media ecology – now (information age)Product Route to home Display Local storage
cable TiVo (PVR) VCRTV stations DSL TV Satellite radio playerInfo wireless/phone radio DVD“Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storage/serversLocal news mail headphones CD/CD-ROMContent from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery non-electronic cable boxRadio stations camcorder/camera PDA/Palm game consoleApps game console paperSatellite radio e-reader / Kindle storage sticks/disks
iPad e-reader/KindleiPad
Adapted from Tom Wolzien, Sanford C. Bernstein & Co
Adapted from Tom Wolzien, Sanford C. Bernstein & Co
5
Media ecology – now (information age)
Product Route to home Display Local storage cable TiVo (PVR) VCR
TV stations DSL TV Satellite radio playerInfo wireless/phone radio DVD“Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storage/serversLocal news mail headphones CD/CD-ROMContent from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery non-electronic cable boxRadio stations camcorder/camera PDA/Palm game console
game console paperSatellite radio e-reader / Kindle storage sticks/disks
e-reader/Kindle
Ubiquitous computing ageCloud computing
“Internet of things”
6
Media ecology – now (information age)Product Route to home Display Local storage
cable TiVo (PVR) VCRTV stations DSL TV Satellite radio playerInfo wireless/phone radio DVD“Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storage/serversLocal news mail headphones CD/CD-ROMContent from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery non-electronic iPadRadio stations camcorder/camera PDA/Palm game consoleApp game console paperSatellite radio e-reader / Kindle storage sticks/disks
iPad - tablet e-reader/Kindle
Adapted from Tom Wolzien, Sanford C. Bernstein & Co
45% of adults own DVRs – up from 3% in 2002
52% of adults own laptops – up from 30% in 2006
42% of adults own game consoles
4% of adults own tablet computer - iPad
5% of adults own e-book readers - Kindle
47% of adults own MP3 players – up from 11% in 2005
7
Media ecology – now (information age)
Product Route to home Display Local storage cable TiVo (PVR) VCR
TV stations DSL TV Satellite radio playerInfo wireless/phone radio DVD“Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storage/serversLocal news mail headphones CD/CD-ROMContent from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery non-electronic cable boxRadio stations camcorder/camera PDA/Palm game console
game console paperSatellite radio e-reader / Kindle storage sticks/disks
e-reader/Kindle
Adapted from Tom Wolzien, Sanford C. Bernstein & Co
Networked creator universe • 62% are social networking site users• ~50% share photos• 33% create content tags • 32% contribute rankings and ratings• 30% share personal creations • 26% post comments on sites and blogs• 24% use Twitter / other status update features• 15% have personal website• 15% are content remixers • 14% are bloggers• 4% use location-sharing services
8
Information and media ecosystem changes
1.Volume of information grows2.Variety of information sources increases3.Velocity of information speeds up4.Venues change -- times and places to
experience media enlarge
9
Information and media ecosystem changes
5.Vigilance – attention to information and media expands AND contracts
6.Vibrant -- immersive qualities of media are more compelling – gaming; augmented reality
7.Valence -- relevance of information improves as customization/search tools emerge
8.Vivid -- social networks are more evident and more important as “coping” structures
10
Media ecology – now (information age)
Product Route to home Display Local storage cable TiVo (PVR) VCR
TV stations DSL TV Satellite radio playerInfo wireless/phone radio DVD“Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storage/serversLocal news mail headphones CD/CD-ROMContent from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery non-electronic cable boxRadio stations camcorder/camera PDA/Palm game console
game console paperSatellite radio e-reader / Kindle storage sticks/disks
e-reader/Kindle
Adapted from Tom Wolzien, Sanford C. Bernstein & Co
… and this all affects social networks1) their composition
2) their importance and the way people use them3) the way teachers and organizations can play a
part in them
11
Behold the idea of networked individualismBarry Wellman – University of Toronto
The turn from groups to social networks = a new social operating system
12
Networked Individuals have a different …
• Sense of information availability – it’s ambient• Sense of time – it’s oriented around
“continuous partial attention”• Sense of community and connection – it’s
about “absent presence” • Sense of the rewards and challenges of
networking for social, economic, political, and cultural purposes – new layers and new audiences
13
Implications for libraries – 1
You can be a node in people’s social networks as they seek information to help them solve problems and meet their needs
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Implications for libraries – 2
You can teach new literacies - screen literacy - graphics and symbols - navigation literacy - connections and context literacy - skepticism - value of contemplative time - how to create content - ethical behavior in new world
15
Implications for libraries – 3
Can re-vision your role in a world where much has changed
- Access to information- Value of information - Curating info means more than
collections- Creating media – networked creators
should be your allies
16
New ecosystem has changed the role that librarians can play in social networks
The four-step flow of information• attention• acquisition• assessment• action
17
How do you….
• get his/her attention?– use your traditional services (they still
matter!)– offer alerts, updates, feeds– be available in “new” places– find pathways to people through their
social networks
18
How do you….
• help him/her acquire information?– make sure to offer services and media in
many places– find new ways to distribute your
collections– point people to good material through
links– participate in conversations about your
work with your patrons
19
How do you….
• help him/her assess information?– exploit your skills in knowing the highest
quality material– aggregate the best related work– when you make mistakes, seek
forgiveness
20
How do you….
• assist him/her act on information?– offer opportunities for feedback– offer opportunities to learn how to use
social media– offer opportunities for community
building
21
Why good social networks (and social networking) matter
• Healthier• Wealthier• Happier• More civically engaged = better
communities
