how linkedin uses gamification to improve its business!
TRANSCRIPT
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Lessons of Gamification via Linkedin
Alok KejriwalFounder –
Games2win/Therodinhoods
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Gaming and its principles can accelerate your Business 100 X
times or more
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Consider: The Profile Strength Circle of Linkedin
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Tell me seriously:
• Haven’t you clicked on this circle to try and maximize it?
• I’ve been trying for years only to discover that it always remains incomplete
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Insight:
“Profile strength %” is a simple ‘game’ to make YOU add extra ++++++++++ levels of details to your own Linkedin profile….
So that Linkedin can make more money by targeting (selling you better) thanks to the very same data you voluntarily added!
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Aha! The Linkedin Ranking %
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Insight:“Linkedin Ranking” is supposed to make you feel competitive (and jealous).
It makes you go out there and get on a connection addition spree so that you move up the rank!
More connections = More Linkedin usage = more revenues to Linkedin via ads and upsell of InMail, etc
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Gaming thrives on 3 core human principles
Fulfillment Achievement Vanity
Which can be applied to ANY BUSINESS in the world
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Everything you do in your business can become a Game...!
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Connect with me!
Linkedin https://in.linkedin.com/in/alokkejriwal
e-mail - [email protected]
Facebook - facebook.com/rodinhood Twitter - @rodinhood
My social network for anyone enterprising! therodinhoods.com
Presentations – http:slideshare.net/rodinhood