SPORT ON THE GO HOW LIVE SPORT IS DRIVING MOBILE INNOVATION & INVESTMENT WTHIN AND WITHOUT THE STADIUM

Matt Stagg – Head of Mobile Video

5G World – Olympia Grand, London

Thursday 30th June 2016

NOTE: ALL ANALYSIS OF THE EUROPEAN CUP CEASES AT 20:21 MONDAY 27th JUNE WHEN THE TOURNAMENT ENDED

TV and Video over 4G

• LTE is a Video Distribution Network

• Live sports drive highest peaks in traffic

• Without new technology exponential growth will reduce the customer experience

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2016 – 52% 2020 – 80%

Cisco Visual Networking Index– Feb 2016 Ericsson Mobility Report – June 2016

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Unique challenges of live sport

• Time of day

• Popularity of the event

• How the event plays out • Score • Knockout stages change

popularity

• Pay TV or free to air

• Weather

• Possibility for consumer to offload

• Bit rate, ABR ability and encoding

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The big four on the day

• UHD/4K @ 50fps streamed to 60’ TV in

dense urban environment

• Uninterrupted full HD stream for 90miles on Motorways and country lanes

• Full HD streaming in the middle of the New Forest

Codec Evolution

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• Guaranteed high quality buffer-free viewing • Unlimited users accessing the same content • Protects other users from poor performance • Ultimate second screen experience

• Video Prepositioning • Push To Talk (ESN) • Internet of Things • Digital Signage • Software updates • Large event solutions

LTE - Broadcast Overview

Multiple services

Live and linear entertainment

Additional Services

LTE-B Global Alliance

• Three live streams

• Bespoke live statistics

• Bespoke replay’s cut in real time with multiple camera angles

• Bespoke highlights push at half time over LTE-B (Global 1st)

• User interactivity via mini quiz’s

• Winner of the DTVE Content Innovation Award for second screen technology

Wembley FA Cup Final

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THANK YOU