how logos work
DESCRIPTION
Small publication for any consumers interested in how logo design works, both visually and psychologicallyTRANSCRIPT
![Page 1: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/1.jpg)
![Page 2: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/2.jpg)
![Page 3: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/3.jpg)
![Page 4: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/4.jpg)
![Page 5: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/5.jpg)
![Page 6: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/6.jpg)
![Page 7: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/7.jpg)
![Page 8: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/8.jpg)
![Page 9: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/9.jpg)
![Page 10: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/10.jpg)
![Page 11: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/11.jpg)
![Page 12: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/12.jpg)
![Page 13: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/13.jpg)
![Page 14: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/14.jpg)
![Page 15: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/15.jpg)
![Page 16: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/16.jpg)
![Page 17: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/17.jpg)
![Page 18: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/18.jpg)
![Page 19: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/19.jpg)
![Page 20: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/20.jpg)
![Page 21: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/21.jpg)
![Page 22: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/22.jpg)
![Page 23: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/23.jpg)
![Page 24: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/24.jpg)
![Page 25: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/25.jpg)
![Page 26: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/26.jpg)
![Page 27: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/27.jpg)
![Page 28: How logos work](https://reader031.vdocuments.net/reader031/viewer/2022020308/568bf42f1a28ab89339d131b/html5/thumbnails/28.jpg)
DESCRIPTION
Small publication for any consumers interested in how logo design works, both visually and psychologicallyTRANSCRIPT