how mail streamlines user workflow

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Idea to App ideatoappbook.com How Mail Streamlines Workflow

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Analyzing how the Mail app created a great user experience through streamlining the user workflow. Takes you through the Mail screens and describes the feature and layout choices that are behind each screen.

TRANSCRIPT

Page 1: How Mail Streamlines User Workflow

Idea to Appideatoappbook.com

How Mail Streamlines Workflow

Page 2: How Mail Streamlines User Workflow

The Mail app has 3 distinct views.

Page 3: How Mail Streamlines User Workflow

The Mail app has 3 distinct views.

The summary view

Page 4: How Mail Streamlines User Workflow

The Mail app has 3 distinct views.

The summary view The mailbox view

Page 5: How Mail Streamlines User Workflow

The Mail app has 3 distinct views.

The summary view The mailbox view The email view

Page 6: How Mail Streamlines User Workflow

Mail opens to the inbox view (and not the summary view) on start-up for a couple of

reasons…

Page 7: How Mail Streamlines User Workflow

• It defaults to All Inboxes

Page 8: How Mail Streamlines User Workflow

• It defaults to All Inboxes

• Because 9 times out of 10, someone opening the mail app wants to check their inbox.

Page 9: How Mail Streamlines User Workflow

• It defaults to All Inboxes

• Because 9 times out of 10, someone opening the mail app wants to check their inbox.

• Apple understands what their users want

Page 10: How Mail Streamlines User Workflow

• It defaults to All Inboxes

• Because 9 times out of 10, someone opening the mail app wants to check their inbox.

• Apple understands what their users want

• The search bar is hidden by default

Page 11: How Mail Streamlines User Workflow

• It defaults to All Inboxes

• Because 9 times out of 10, someone opening the mail app wants to check their inbox.

• Apple understands what their users want

• The search bar is hidden by default

• Because 9 times out of 10, the user only wants to check their email when opening Mail.

Page 12: How Mail Streamlines User Workflow

• The only other function a user could immediately want is to write a new email.

Page 13: How Mail Streamlines User Workflow

• The only other function a user could immediately want is to write a new email.

• This is why ‘New Email’ is in the corner of the toolbar.

Page 14: How Mail Streamlines User Workflow

• The only other function a user could immediately want is to write a new email.

• This is why ‘New Email’ is in the corner of the toolbar.

• To do anything else, you must tap a header button for a new view.

Page 15: How Mail Streamlines User Workflow

• The only other function a user could immediately want is to write a new email.

• This is why ‘New Email’ is in the corner of the toolbar.

• To do anything else, you must tap a header button for a new view.

• This keeps the user’s mind uncluttered and focused on the task at hand.

Page 16: How Mail Streamlines User Workflow

• The only other function a user could immediately want is to write a new email.

• This is why ‘New Email’ is in the corner of the toolbar.

• To do anything else, you must tap a header button for a new view.

• This keeps the user’s mind uncluttered and focused on the task at hand.

• If they want to do something different, they switch to the new, uncluttered view.

Page 17: How Mail Streamlines User Workflow

So I checked my email, and open something I just recently received. How has Apple made it as

easy as possible?

Page 18: How Mail Streamlines User Workflow

• The things you could want to do with an email are…

Page 19: How Mail Streamlines User Workflow

• The things you could want to do with an email are…

• Take a note of it

Page 20: How Mail Streamlines User Workflow

• The things you could want to do with an email are…

• Take a note of it

• File it away

Page 21: How Mail Streamlines User Workflow

• The things you could want to do with an email are…

• Take a note of it

• File it away

• Delete it

Page 22: How Mail Streamlines User Workflow

• The things you could want to do with an email are…

• Take a note of it

• File it away

• Delete it

• Reply to it or forward it

Page 23: How Mail Streamlines User Workflow

• The things you could want to do with an email are…

• Take a note of it

• File it away

• Delete it

• Reply to it or forward it

• Send another email because of it

Page 24: How Mail Streamlines User Workflow

• The things you could want to do with an email are…

• Take a note of it

• File it away

• Delete it

• Reply to it or forward it

• Send another email because of it

• But now I’m done with the email…

Page 25: How Mail Streamlines User Workflow

• The things you could want to do with an email are…

• Take a note of it

• File it away

• Delete it

• Reply to it or forward it

• Send another email because of it

• But now I’m done with the email…

• … so Apple has made it easy to move on to the next.

Page 26: How Mail Streamlines User Workflow

• Apple has consolidated everything you’d want to do with a single email into one easy screen.

Page 27: How Mail Streamlines User Workflow

• Apple has consolidated everything you’d want to do with a single email into one easy screen.

• No new views, no more tapping - just one step to getting it done.

Page 28: How Mail Streamlines User Workflow

• Apple has consolidated everything you’d want to do with a single email into one easy screen.

• No new views, no more tapping - just one step to getting it done.

• That’s good design; not flashy or pretty pixels.

Page 29: How Mail Streamlines User Workflow

It’s time for me to get something else done in my email inbox.

Page 30: How Mail Streamlines User Workflow

• Here is the summary view, where you find the other mailbox views to search for old emails or look through email folders.

Page 31: How Mail Streamlines User Workflow

• Here is the summary view, where you find the other mailbox views to search for old emails or look through email folders.

• Why isn’t this a hamburger menu?

Page 32: How Mail Streamlines User Workflow

• Here is the summary view, where you find the other mailbox views to search for old emails or look through email folders.

• Why isn’t this a hamburger menu?

• Hamburger menus keep you in the mindset of the original view.

Page 33: How Mail Streamlines User Workflow

• Here is the summary view, where you find the other mailbox views to search for old emails or look through email folders.

• Why isn’t this a hamburger menu?

• Hamburger menus keep you in the mindset of the original view.

• By creating a new view, Apple has focused you on the task you are trying to achieve.

Page 34: How Mail Streamlines User Workflow

• Here is the summary view, where you find the other mailbox views to search for old emails or look through email folders.

• Why isn’t this a hamburger menu?

• Hamburger menus keep you in the mindset of the original view.

• By creating a new view, Apple has focused you on the task you are trying to achieve.

• Apple has provided all inboxes at the top, since people in this view usually want to look at an inbox.

Page 35: How Mail Streamlines User Workflow

Mail keeps workflow focused on what the user needs to get done - getting them in and out of

the app in no time.

Page 36: How Mail Streamlines User Workflow

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www.ideatoappbook.com