how many are using social media? which channel? when? how? why?
TRANSCRIPT
How many are using social media?Which channel?When?How?Why?
According to Wikipedia:Social media is the social interaction among
people in which they create, share or exchange information, ideas, and pictures/videos in virtual communities and networks.
The power of social media now resides in your hands and everyone can express themselves to the world and carve out and create their own corner of influence.
18-29 year olds have an 89% usage The 30-49 bracket sits at 72% 60 percent of 50
to 60 year olds are active on social media 70% of brands have a presence on social media Research done indicates 83% of marketers say
that social media is important to their business 23% of Facebook users check their account at
least 5 times a day. 4.2 billion people access social media sites via
mobile devices with 189 million Facebook users being ‘mobile only’.
91% of mobile Internet access is for social activities with 73% of smartphone owners accessing social networks through apps at least once per day.
60% of Google+ users login at least once a day. Despite privacy concerns, only 25% of social
media users utilize privacy settings. Around 46% of web users will look
towards social media when making a purchase.
The average social user has 195 friends.- potential customers
Why do you want to get into it? Clearly define your purpose on social media? Which channels do you want to use? What
suites you best? How many have access to the channels? Control measures Look around, research, peek at what others
are doing Refrain from personal/confidential information
increases brand visibility, engagement and conversations.
Direct relationship with your customer Its mobile Its multimedia rich Its free Build networks Opens up business opportunities
Increase in sales Reputation management Free market research It’s the cheapest way to advertise-reduce
marketing expenses Increased business exposure Competitive advantage-everything happens
in real time Strengthens customer loyalty Increased website traffic
Interactive session and group workLessons learnt
The Do’s and Dont’s
Who is responsible for the posts? Who is coordinating between channels? Who is allowed to post to each channel? Who is contributing the information to be
posted?What topics work? What doesn’t? For those allowed to post, what type of things
should they be posting about? What topics require approval before posting? What topics shouldn’t be discussed?
Have a complete profile Take time before responding to posts Don’t pick a fight, respond to your mistakes Empower your employees Keep it simple Be authentic Be careful when sharing information Be responsible for what you write and share 3Rs, Retweet, Repost, Respond,
(Responsible) Offer value-give people a reason to follow or
like your page
Respect copyrights, give credit where its due Interact, ask questions, LISTEN Exercise good judgment-Refrain from
comments that can be interpreted as slurs, demeaning, inflammatory, etc.
Build trust, Earn respect Content is ‘King’-content will determine how
you get traffic, how you will keep your customers/clients loyal and happy
Maintain your presence-be active-post regularly
Be yourself, Stand out Cross promote on networks Know the difference between tone and voice Interact and respond Be helpful Have an attractive profile Always remember that what you say is
permanent…the internet remembers, its public space
HAVE FUN!