HOW MANY SOCIAL MEDIA FOLLOWERS SHOULD YOU HAVE?Tips, suggestions, and inspiration from GennGlobal

INTRODUCTION

When creating a social media marketing plan, it is vital to create realistic goals and benchmarks.

Keep in mind that it can be easy to get carried away and set too ambitious of a goal. For example, some businesses believe that it is

necessary to have a large number of social media followers. However, this is not necessarily true.

Next, we will discuss the topic of social media followers, and how many followers is an adequate amount to have.

FOLLOWERS ARE IMPORTANT, BUT…

It is certainly true that having a healthy amount of social media followers is beneficial to any business. However, there is absolutely a limit to the effectiveness of followers.

For example, any followers that are outside of your target audience are much less useful than followers that fit your desired demographics.

Simply put, if your followers don’t care about your business – and you will therefore receive no return on investment from them – then there is no advantage in having them as followers.

GOALS

With this in mind, it is important to set realistic goals for the number of social media followers your business should have.

Like many things, the right amount will depend on many factors and be will different for every business.

You might consider your target audience, how many resources you have devoted to working on social media, your business’s short and long term goals, and any other relevant information when making your decision.

HOW TO MAKE THE MOST OF YOUR FOLLOWERS

Regardless of the number of social media followers you have, there are many things you can do to make the most out of having them.

The best benefit your followers can provide you with is engagement with your social media account’s activity.

As we mentioned before, if you get no return on investment from you followers (or in this case, if they ignore your content) then there is no point in having them around.

Therefore, coaxing engagement out of your followers should be your main goal, instead of simply collecting a large number of followers.