Wil Adnams

GIS Manager

4th June 2013

How Mapping Software Can Aid Sales

Planning

Business Map Centre, a site dedicated to providing maps for businesses

• Create sales territories using mapping software to:▫ clarify allocation▫ organise workload▫ balance revenue potential▫ analyse sales performance▫ reduce travel costs▫ increase time with customers

• Re-design territories to aid sales planning when:▫ sales force changes in size▫ change in products or services offered

1. Sales Territory Creation

• Aid sales planning by using customer profiling to:▫ analyse market potential▫ improve target marketing▫ spend more time with potential leads

• Use mapping software to target geographic clusters using:▫ census data▫ consumer classifications▫ industry specific data

2. Customer Profiling

• Use mapping software to:▫ geocode your customer database▫ automatically allocate your nearest

branch to each customer and use in mail merge software

▫ create location maps to show a customer where their nearest branch is located

3. Plan Direct Marketing

• Use mapping software to find and analyse spatial patterns relating to:

▫ target areas

▫ sales performance

▫ results from market research

▫ customer feedback

4. Analyse Spatial Patterns

• Finally, create maps to share:

▫ in printed reports

▫ as digital PDF’s

▫ via internet browsers and mobile devices

5. Share Maps

How Mapping Software Can Aid Sales Planning

Business Map Centre, a site dedicated to providing maps for businesses