how marketers need to prepare for the wearables explosion
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How Marketers Need to Prepare for the Wearables Explosion
#WearablesPrep
#WearablesPrep
Apple Watch, being released in April, is predicted to get a strong start — estimated 24 million units sold and gross
profit of $3.4 billion in the first 9 months alone.
Wearables Are About To Take Off
Wearables Today
Marketers and Wearables
Types of Wearables
Future of Wearables
Wearables Prep
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What are Wearables?
Accessories and clothing that incorporate computer and advanced technologies.
Smart Watches
Smart Bands
Smart Jewelry
Smart Garments
Smart Glasses
Smart Headphones
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Marketers and Wearables
Types of Wearables
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Wearables Prep
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Wearables are Filling a Need
71% of those aged 16 to 24 want “wearable tech”
(Source: GlobalWebIndex)
71%
This group is eager to be the first users of technologies that take their daily activities and turn them into a digestible tech format.
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Industries To Benefit
Researchers have noted that wearables appeal to certain professions due to the video, photo and barcode features.
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Field Workers
Customer Service Reps
Hospital Staff
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What Wearables Mean For Marketers
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Q&A Marketers are recognizing the need to incorporate wearables
into overarching strategies.
52% of businesses say preparing for wearables is a moderate to critical priority.
(Source: Forrester Research)
52%
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Convenience Technology
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Wearables provide the convenience of saving customers
time and effort — don’t have to reach into pockets or bags to get
their smartphones.
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Mobile Payments
Consumers wearing smart bands and watches are going to expect to be able to use them to
enter an event or pay for their purchases.
Apple Pay accounts for 2 out of every 3 dollars
spent in contactless payments.
“Apple’s going to roll retail like it did record companies”
- Jim Cramer
Types of Wearables
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Smart Bands
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Fitbit, Jawbone, Misfit, FiLIP
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Smart Glasses
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Google Glass, Meta Pro, Vuzix Smart Glasses M100,
Optinvent Ora-S AR
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Smart Watches
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Apple Watch, Samsung Gear S Watch, LG G
Watch R2, Motorola Moto 360, Pebble Watch
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Smart Headphones
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iriverON earbuds, ZED-phones, Bragi earbuds
Cuff Jewelry, Intel’s MICA, Artemis Jewelry
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Smart Jewelry
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Smart Garments
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Ralph Lauren’s Smart Shirt, Ducere Footwear
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Future of Wearables
Wearables Today
Marketers and Wearables
Types of Wearables
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By 2017, nearly 1/3 of smart wearables will be completely
unobtrusive to the eye. (Source: Gartner)
1/3
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Brands Already Using Wearables Strategies
Nike and Under Armour are both using wearables as a bridge to community and engagement
Nike is working with Apple to expand the digital frontier in
terms of wearables and increase Nike+ users.
Under Armour has made several app-related
acquisitions, Endomondo and MyFitnessPal, in order to tap into the power of wearables.
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Preparing for the New Wearables Audience
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Research Your Audience
Does your audience want to use wearables?
If so, how do they want to use them with your brand?
If not, what reasons do they have not to?
How can you help remove any reservations?
Do they want to get notifications on wearables?
Will they want to use wearables at all in the future?
Will they want access to mobile payments?
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Create Wearable Apps
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Spendsetter Solution
Q&ABe sure to create an app for wearables, i.e. the Apple Watch, that works seamlessly with your mobile app.
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Spendsetter’s Device-Direct SolutionUsing Spendsetter’s Platform, brands can connect device-direct with
their fans through an easy-to-use platform which allows them to create highly targeted campaigns.
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Spendsetter’s Advocate PlatformOrganic reach is drastically expanded as advocates drive distribution to
other channels - new advocates enroll to complete the cycle Wearables Today
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Spendsetter’s Solution for the Wearables Audience
Fans and advocates of a brand can interact across all of their devices, and receive incentives and rewards from the brand for doing so.
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Takeaways
Wearables Today
Marketers and Wearables
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Wearables are about to be the most
convenient technology
1
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Takeaways
Wearables Today
Marketers and Wearables
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Understand how your audience wants to
use wearables
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Takeaways
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Marketers and Wearables
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Customers will increasingly expect mobile
payment as an option
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Takeaways
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Offering fans the ability to engage on wearables will
deepen the customer experience
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How Spendsetter Can Help
Spendsetter is poised to help brands weave wearables into their marketing.
• Ensure customers have a wearables and advocate strategy implemented
• Assist in the on-going management • Provide a research-based competitive
analysis and plan to provide data-driven recommendations on how to effectively reach the new wearables audience
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