how mbaas is shaping up enterprise mobility by rapidvalue solutions

8/10/2019 How MBaaS is Shaping Up Enterprise Mobility by RapidValue Solutions

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RapidValue Solutions 2

Cover Specific Areas on:

What is Mobile Backend as a Service (MBaaS)

Major Building Blocks of MBaaS

Evolution of MBaaS and major Drivers

Typical Use CaseHow MBaaS accelerated Enterprise Mobile app development

Choosing the right MBaaS Platform

Approaches to MBaaS Pricing

Synergy of MBaaS and PaaS

Future of MBaaS and Key Partnerships

Agenda for the Session


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RapidValue Solutions

What is Mobile Backend as a

Service (MBaaS) ?

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Ever thought why Mobile Development time lines are lengthy and hardly met ?

App Design

& UX

Backend

Integration

Mob AppDevelopment

AppManagement

Policy

Typical Components of Mobile Application Development

Large effort spend on Back end Integration

Unable to focus on Application Development& Design

Stuck with existing development tools usedin company

Lot of development tools for eachcomponent, but not a single tool for all the

components

Challenges for Developers


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Backend Requirements are turning Complex and Time consuming

Up to 80% of my efforts are

consumed in Backenddevelopment

The Customer needs to locate each

Field technicians on map view and

start Video chat with them

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Leverage the power of MBaaS

The back end requirements and functionalities are multitude

EnterpriseIntegration

UserManagemen

t

PushNotification

OfflineBehavior

Social

IntegrationAnalytics

GPS &ContextAware

LocalCaching

OutsourceMBaaS

MBaaS

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To Summarize MBaaSWhat, Why, When and How

Meaningful resources for app development acceleration3rd

partyAPI, Device SDKs, Enterprise Connectors, Social integration,

Cloud storage

Provides Mobile App developers a way to connect their application tobackend cloud storage and processingWhat

Abstract away complexities of launching and managing owninfrastructure

Focus more on front end development instead of back end functionsWhy

Multiple apps, Multiple back ends, Multiple developers

Multiple Mobile platforms, Multiple integrations, Multiple 3rdPartysystems & tools

When

How


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Major Building Blocks of MBaaS

8 RapidValue Solutions


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Blueprint of MBaaS Components

UserManageme

nt

Communication Services - Chat, email, Push Notification,Messaging, Chat, Video Conferencing

APICustom, Query,REST-ful

SocialFB,

Twitter

ImageInstagram,

Flickr

Caching& OfflineWorking

Custom Code andObjects

GeoLocation

Promotional Tools

CloudStorage

Mobile specific SDKAndroid,

iOS, WindowsEnterprise Connectors

Oracle, SAP, MS



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Evolution and Drivers of MBaaS



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MBaaSNascent to Potential Platform

2011

2012$216.5 m

2017

$ 7.7 b

MBaaS concept

launched and

companies and

vendors started

sprouting

Gained QuickTraction due to

several drivers

necessitating

MBaaS for

accelerating mobile

app development

Huge leap in the

market expected

for MBaaS. This is

signaled by strong

acquisitions and

VC investments inMBaaS platforms

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Enterprise

Scale

Time and

CostQualitySkills

What drives MBaaS?

Shortage ofMobile DeveloperSkills to develop

complex back endintegrations

High demand forhigh quality

mobileapplications,across device

platforms

Reduce mobileapp development

time frames.Re-focus backend integrationefforts to Front

end development

Demand forenterprise scale

mobile applicationwith back end

integration

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Business Benefit Drivers of MBaaS

BUSINESSBENEFITDRIVERS

FasterDevelopment

Cycle

Better AppPerformance

Lower TCO

HigherReliability &Scalability

EnhancedCustomer

Satisfaction

MoreMargins &Profitability


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Use Case:

MBaaS driving Enterprise Mobile AppDevelopment



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Developing a Field Service Enterprise Scale Mobile Application

We want to develop a mobile application for our field service

technicians who goes on to repair & service our products at

customer premises.

Enterprise Integration with Oracle Apps ERP

Technicians got both iPhone and Android Mobiles

We need support for Offline Usage and Sync

Push Notification is essential for alerting new tasks

Geo Location is important to see where the technicians are for

work scheduling

Chat and Video Conferencing are value added features that

increase productivity

These are the bare minimum requirements for a powerful field app

Service Manager



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Achieve the complex backend functions using MBaaS

Architecture for MBaaS integration

ERP

MBaaS - Middleware

MobileApplication

Native Mobile App

Push Notification Geo Location

Chat Offline behavior

SyncVideo

Conference

Authenticate

Oraclecustom

connector

MBaaS sdk

Custom business logic

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Leveraging Geo Location Services:

Viewing the technicians on Google Maps

Here is what we achieved



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Chat and Messaging Services Implemented:

Send real time messages to technicians on mobile

Here is what we achieved

Backend Mobile App



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Choosing the right MBaaS Platform



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MBaaS can be grouped into multiple types

MBaaS

BusinessRequirement

EnterpriseMBaaS

ConsumerMBaaS

Licensing andSupport

Open SourceMBaaS

LicensedMBaaS



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. And so are multitude of MBaaS Providers

Licensed MBaaS Open Source MBaaS



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There is no single vendor which fits all size

Choose an MBaaS by Mix and Match of your requirements

Common features to Consider

User Management APIs

Push Notification Social Network Integrations

Geo Location Services

File management

Specialized features to consider

Support for device platforms

Android, iOS, Windows etc. Support for different authenticationmechanisms for enterprise andconsumer apps

Mobile app performance data andanalytics

Support Custom Business Logic

Data Storage mechanisms likeSchema less storage or Relationaldata support or special storagemechanisms for geo spatial data ,photo etc.

Data Analysis capability on variousareas for evaluating user activities

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Approaches to MBaaS Pricing



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MBaaS Pricing: Flexible Options

Number of API Calls

Type and Size of Storage

Active User Pricing

Number of Applications Build

Premium fee for Analytics

Feature based PricingPush Notification, Chat, email, Sync, Offline etc.

Support and Maintenance Pricing

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Synergy between MBaaS andPaaS



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Ask these questions. Dont fall short of the extra mile

Is MBaaS the end ? Can we make MBaaS platform more robust?

W h e n i t C o m e s t o E n t e r p r i s e S y s t e m s a n d d a t a , i t r e q u i r e s

a c o m p l e t e p l a t f o r m t o a d d r e s s t h e c o m p l e x c h a l l e n g e s

E N T E R P R I S E D A T A

MBaaS PaaS

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Why MBaaS falls short when addressing Enterprise App development

ComplexBusiness Logic

Limited auth linksTransaction

management,Scheduling

Limited set ofdata connectorsand access to

legacy systems

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Understand the synergy with a great partnership

Complex Business Logic

Code in Multiple

Languages

Use Large Set of Built in

GAE APIs

Application scalability and

performance

Back end mobile services

Enterprise Connectors

App SDKs

MAM / MDME x e c u t e

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Future of MBaaS and Key Trends



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Major Acquisitions and Hand Shakes

MBaaS

MobileSDK

Usergrid

AzureExtension


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About RapidValue

RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a

team of 200+ experts in mobility consulting and application development, along with experience delivering

over 350 mobility projects, we offer a range of mobility services across industry verticals. RapidValue

delivers its services to the worlds top brands and Fortune 1000 companies, and has offices in the United

States and India.

www.rapidvaluesolutions.com www.rapidvaluesolutions.com/blog

+1 877.690.4844 [email protected]

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