how might we?

Efficiently create more experiences that are both memorable and valuable.

Our industry’s landscape has shifted.

Jeff JonesChief Marketing Officer at Target

“ I want to give all of us the best chance of success by having assignments that play to the sweet spot of what those agencies do. I’m not willing to commit to [that roster being] two agencies or four or 50. We want to have flexibility.”

Clark KokichChairman at Razorfish

“ What you need more than expertise is curiosity, someone who’s interested in what’s happening, loves change, and wants to develop ideas and drive change. If you’re not one of those people, you’re going to hate what’s going on in marketing and you won’t be effective. I have friends who have told me they’re just trying to hang on before people realize they don’t know what they’re doing. But I don’t think you can fake it another five years. You’re just not relevant if you’re fighting the reality of what’s happening.”

United Health Group Embracing design thinking

TargetIn-house human centered design

General MillsEmployee idea weekends

Trends and 2013 Initiatives taking place in our backyard

how might we?

Go where our clients are headed while celebrating individual contributions and elevating our community.

Gaining empathy by interviewing users

SkillShare

Curiosity and the sharing of interests unrelated to your job.

Teaching children

Patiently sharing knowledge and hands on learning.

Volunteer Meet-ups

Informally sharing ideas and lessons learned.

The Art Show

Appreciating the work and creativity of others in a modular environment.

A safe place to share and discuss unproven ideas.

The Un-conference

The Hackathon

Rapid experimentation and sharing incremental progress.

Strategy for good

Experienced strategist set aside a finite amount of time to collaborate with young professionals and non-profits.

Co-Working Spaces

Startup incubators as well as fun, informal and collaborative environments.

Point of view statements

The n00b

Sarah the recent graduate interested in understanding and breaking into the industry needs a way to network with other professionals who can give her career advice, inspire her and provide her with opportunities to prove herself because there are several students just like her and she finds breaking into the industry difficult and frustrating.

The Rising Star

Jim the emerging professional passionate about advertising’s ability to inspire people needs a way to show off his work to his peers and continue to work on interesting projects because as a mid-level professional he only works on brands with established brand guidelines and is unable to push the envelope.

The Contributor

Robert the passionate hard working volunteer who believes in the organization needs a way to be recognized for his contributions because though volunteering is a labor of love he enjoys, he would like to have his time investment lead to an accelerated career.

The Thought Leader

Rick the ambitious industry professional with a clear career path in mind needs a way to continue to build his professional network and be known for his opinions which he hopes will get him noticed for his next role because he is impatient and would like to accelerate his career by building his personal brand, being recognized for his opinions, communication style and perspectives.

The Legend

James the down to earth, accomplished advertising veteran needs a way to share his experiences and mentor the next generation of professionals because though he is extremely busy with life and the responsibilities associated with his career’s next chapter, he hasn’t forgotten that it was the advice and guidance of his mentors that got him where he is today.

The Salaried Catalyst

Jennifer the recruiter passionate about placing her carefully nurtured candidates into roles they will both enjoy and excel in needs a way to more efficiently meet and create meaningful relationships with more quality candidates because she realizes our industry has evolved and candidates now need to be more than a resume fit. They also need to be collaborative and a cultural fit.

What will we as a community be known for?

Thank you for taking the time to review this document.

If you have any questions, thoughts or ideas please drop me a line.

Garrio HarrisonLinkedin: www.linkedin.com/garrioharrisonGoogle Plus: +Garrio Harrison