How Mobile Fits Into Your Online Marketing

Strategy?Mobilizing Mobile Marketing

SURPASSED DESKTOP USERSRecent research report suggested that we have

already passed the mobile Tipping Point:

NUMBER OF MOBILE INTERNET USERS

Source: http://www.smartinsights.com

THE BIG QUESTION• So now, the big question in the current scenario is:

How Mobile Fits into Your Online Marketing Strategy?

MOBILIZING MOBILE MARKETING

• Mobile Marketing is sizeable already.

• A marketer like you should exploit this opportunity and leverage the greater and unparalleled reach of mobile to target your potential customers.

INCREASING MOBILE

DEPENDENCY

Consumers these days are increasingly dependent on their mobile devices for a lot more services like web searching, email, chat, maps and direction, etc.

Analyze your consumer’s behavior through key customer geo-location data and gain deeper insights for better decision making.

Source: http://www.pewinternet.org

STRATEGIZING YOUR MOBILE MARKETING

Have a Mobile-friendly/Responsive/Mobile Optimized Website

Create a Mobile Application/Mobile App

Plan SMS / Whatsapp / Texting Campaigns

Advertise on the Mobile Apps/Websites

Location based Mobile Advertising/ Geotargeting

– If you wish to implement mobile marketing, the most certain prerequisite is to have a responsive or a mobile-friendly website.

– If not, you stand a critical risk of facing negative consumer reaction as people visiting your website through Smartphone expect an exceptional, easy-to-navigate, responsive portal.

Have a Mobile friendly/Responsive/Mobile Optimized Website

Plan SMS/Texting Campaigns

• SMS and other text message formats have been well received by the Smartphone users.

• It's a popular and widely used method for either driving traffic or engaging response.

• It is equally useful in targeting customers with Smartphones as well as regular phones.

Create a Mobile Application/Mobile App• Sales ratio of Smartphone

and tablets are exceeding the desktops.

• The competition is heating day by day as businesses are developing unique apps for their customers to stand out in the competitors’ crowd.

• Don’t miss on the opportunity and get your mobile app ready before you start losing your customers to competitors.

Advertise on the Mobile Apps/Websites• Placing your ads on

mobile apps/sites related to your industry can help you reach a distinct audience incrementally.

• It will not only help you create a direct link to your online sales channels, but also enable a greater assimilation and post-click engagement.

Location based Mobile Advertising/Geotargeting

• Key concept behind Geotargeting or Location Based Mobile Advertising is to know where your prospect is located, so that you can make offers and calls to action accordingly.

• Display the information-specific content and make your prospective customer click on the link provided for successful conversion.

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