how mobile is mobile gaming?

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How Mobile is Mobile Gaming? Contextual Influences on Mobile Player Experience: A Model Proposition Stephan Engl, Information Science, University of Regensburg, Germany Lennar Nacke, Department of Computer Science. University of Saskatchewan, Canada

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Page 1: How Mobile is Mobile Gaming?

How Mobile is Mobile Gaming?Contextual Influences on Mobile Player Experience:

A Model Proposition

Stephan Engl, Information Science, University of Regensburg, Germany

Lennar Nacke, Department of Computer Science. University of Saskatchewan, Canada

Page 2: How Mobile is Mobile Gaming?

1. Mobile Gaming Experience

2. User Studies

3. Contextual Gameplay Model

Page 3: How Mobile is Mobile Gaming?

PlayabilityFabricatore et al., 2002

Järvinen et al., 2002

Sánchez et al., 2009 Rollings & Morris, 2003

Salen & Zimmerman, 2003

Glassner, 2004

Player Experience

Flow

Immersion

PLEX Four Fun Keys

Nacke, 2009

Chen, 2007

Csikszentmihalyi,1975

Cowley et al. 2008

Sweetser & Wyeth, 2005Brown & Cairns, 2004

Ermi & Mäyrä, 2005

Jennett et al., 2008

Costello & Edmonds, 2007

Korhonen, Montola & Arrasvuori, 2009

Poels, de Kort & Ijsselsteijn, 2007

Lazzaro, 2008

Fernandez, 2008

Page 4: How Mobile is Mobile Gaming?

1997 2007

Page 5: How Mobile is Mobile Gaming?

three user studies onmobile gaming

Page 6: How Mobile is Mobile Gaming?

Online Survey

Page 7: How Mobile is Mobile Gaming?
Page 8: How Mobile is Mobile Gaming?

“I usually play games while I'm in the bathroom or while I'm on the bus. It helps pass the time.”

Page 9: How Mobile is Mobile Gaming?

“I play while riding the trolley on my way to work. People see me playing and are less likely to try and start random conversations.”

Page 10: How Mobile is Mobile Gaming?

110 statements

35%65%

mobile home

Page 11: How Mobile is Mobile Gaming?

Observations&

Interviews

Page 12: How Mobile is Mobile Gaming?

16 participants in 5 cities

Page 13: How Mobile is Mobile Gaming?

initial assumptions confirmed

more insights regarding

• hardware

• motivation

• constraints

Page 14: How Mobile is Mobile Gaming?

mobile gaming experience is subject to many influencing factors

Page 15: How Mobile is Mobile Gaming?

Semistructured Game Experience Tests

Page 16: How Mobile is Mobile Gaming?
Page 17: How Mobile is Mobile Gaming?

Game Experience Questionnaire (GEQ)

Page 18: How Mobile is Mobile Gaming?

Stimuli

!

!

Bejeweled 2

Super Monkey Ball

Page 19: How Mobile is Mobile Gaming?
Page 20: How Mobile is Mobile Gaming?
Page 21: How Mobile is Mobile Gaming?

Results

Page 22: How Mobile is Mobile Gaming?

Bejeweled 2

!

"

#

$

%

!""#$%&'( )*'+ ,'"-#.#(/# 0#(%&'( ,12**#(3# 4'%&.&5#6788#/. 9#32.&5#6788#/.

1'"# "':&*#

*

*

Page 23: How Mobile is Mobile Gaming?

Super Monkey Ball

!

"

#

$

%

!""#$%&'( )*'+ ,'"-#.#(/# 0#(%&'( ,12**#(3# 4'%&.&5#6788#/. 9#32.&5#6788#/.

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**

Page 24: How Mobile is Mobile Gaming?

So what?

Page 25: How Mobile is Mobile Gaming?

• setting × gender

• setting × age (classified)

• setting × gamer type

Page 26: How Mobile is Mobile Gaming?

!

Page 27: How Mobile is Mobile Gaming?

mobile gaming experience is subject to many different internal and external influencing

factors

Page 28: How Mobile is Mobile Gaming?
Page 29: How Mobile is Mobile Gaming?

• Spatial

• Temporal

• Social

• Cultural

• Psychological

Page 30: How Mobile is Mobile Gaming?

A holistic model?

Page 31: How Mobile is Mobile Gaming?

Contextual Gameplay Experience Model

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!

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This is just the beginning

Page 34: How Mobile is Mobile Gaming?

?