how much are you worth
TRANSCRIPT
How Much Are You Worth? Moderator: Jonathan
PogashPanelists: Pam Wiznitzer,
Diego Cabrera, Justin Noel Seminar Hashtag: #WorkYourTalesOffAndGetPaid
Step 1: Be Social!Jonathan IG/Twitter: @thecocktailguru
Email: [email protected]
Pam’s IG: @pwiz
Email: [email protected]
Justin’s IG: @jjnoel15
Email: [email protected]
Diego’s IG/Twitter: @diegocabrerabar
Email: [email protected]
Instagram Handles and Hashtags:#LosArangoTequila#LegendsofKremlinVodka@boondockswhiskey@drinkxante@tomintoulwhisky@cherryheering
SUPPORT OUR SPONSORS!
Types of Gigs We Get Paid For
Special Events (private clients) Special Events (brand-based) Cocktail Development Consulting for Brands Consulting for Bars Miscellaneous
CompensationShould I or Shouldn’t I?
The Assumption Game
Experience = More $$
Next Generations?
Asking For What You Deserve
How To
Increase your rate… Especially once you’ve worked for a lower
fee…
Should There Be Parameters
Consulting Fee Model(consultantjournal.com)
1. Double or triple your hourly wage
2. Use a “Day Rate” for consulting
3. Per Project fee
4. Charging what everyone else charges
Hourly Wage Consulting
1) What would you make if you had a full time job?
i.e. $60,000 + benefits ($15k) = $75,000
2) How many “billable hours” in any given year would you have?
i.e. 48 weeks X 40 hours = 1920 hours
75K divided by 1920 = $39.06
3) Now TRIPLE that = approx. $120 per hour
Your Day Rate
Multiply 8 (for an 8-hr work day)
X your hourly rate ($120):
= $960
Don’t forget to say that “roundtrip transportation, accommodation, and ‘reasonable’ expenses” are not included
Per Project Basis- Determine the VALUE of your expertise
i.e.:
For a bar or restaurant client:
Writing A Recipe = $1
Making sure the staff properly
executes that recipe = $9,999
Charge What Everyone Else Charges
“…sometimes it really does make sense to charge what everyone else charges for consulting. It comes down to what the market will bear and what your competitors are doing. If you fall in line by charging the same as everyone else, you’re signaling that you’re a worthy (qualified) consultant who plays fairly. You’re also making sure you get the base line rate for consulting in your market.”
- ConsultantJournal.com
Your Overhead Expenses
Accountants Insurance LLC/Inc. Sub-Contractors Supplies Utilities
“Busy Fool vs. Faberge Egg”
Your Value
So How Do You Determine Your Own Value?
How Do We Ensure The Legacy Lives On?
@TOTC
@pwiz
@jjnoel15
@thecocktailguru
@diegocabrerabarOur Sponsors – Show Them Some Love:On Instagram:Cherry Heering - @cherryheering Tomintoul Single Malt - @tomintoulwhiskyXante - @drinkxanteLegends of Kremlin Vodka - #legendsofkremlinvodkaLos Arango Tequila - #losarangotequilaBoondock’s Whiskey - @boondockswhiskey