how much do we already know about digital
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The worlds first CET on Social media for opticiansTRANSCRIPT
The worlds First Social MediaCET For Opticians
How much do we already know about digital media?
How successful communication improves patient understanding of eye exam & dispensing
process
Using Video to communicate your message
http://www.youtube.com/watch?v=HhxY04Qk98k GoodLooking Optics
http://www.youtube.com/watch?v=SmxXyhF__8Y Specsavers
How effective is the platform
How to evaluate commutation using social media
Aim to use social media to communicate effectively with patients
List the commutation blocks common in social media
1. Patient/practice not even on Social Media
2. The patient does not know how to use it properly
3. The practice does not know how effective Social Media is
4. You do not know how to target your audience online
5. You may be using the wrong platform for the wrong message – FIND THE BEST PLATFORM FOR YOUR BUSINESS!
Measure the amount of understanding of social media and how to engage digitally
1. Communication tool – these platforms were not created just to sell
2. Engagement – this is a 3-step process; “Know me, Like me, Follow me.”
3. Golden Rule of Social Media – be Entertaining, be Engaging, and be Informative
4. Be likable! Humanization is key to making any business social
5. Understanding the etiquette of each platform
Aim to use social media within professional codes of conduct
Learning objectives:
1. Identify 3 key communication styles
2. List the commutation blocks common in social media
3. Measure the amount of understanding of social media and how to engage digitally
4. Aim to use social media to communicate effectively with patients
5. Aim to use social media within professional codes of conduct
Audience Questions for discussion sections:
1. What are three communication styles?
2. How can you avoid communication blocks?
3. How do you engage on the digital landscape? What are the main social media platforms and
4. Name 5 ways to use social media to get an optical message across? What are the key phrases to get your messages across?
5. How should we act professionally on our optical and private social media
6. What are their strengths?
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Optician Digital Marketing