The costs of digital marketing vary widely in the industry, though like most things, prices

are higher for additional services. Most digital marketing consultants and agencies use

one of three common payment models: monthly retainer contracts, project-based fees,

or hourly rates.

According to a nonscientific survey done by Digital Marketing Consultant Alexandra

Tachalova, a monthly-retainer contract fee typically ranges between $1,000-$3,000 in

the U.S., and larger agencies will offer more services for higher prices[1]. Freelancers

(from 16 different countries) will typically charge monthly retainer contract fees from

$251, project-based fees from $5,000, and hourly rates between $50-$100.

Another informal survey done by SEOmoz found that project-pricing is very popular in

the digital marketing industry, and prices per project tend to range from $1,000-

$7,500.[2] The survey also found that the most common price brackets for monthly

retainer pricing range between $251-$500/month (13.8% of total responders) and

$2,501-$5,000/month (11.3% or responders).

With these figures it is difficult to provide a conclusive answer to how much digital

marketing costs. It is important to keep in mind that each digital marketing agency or

consultant offers varying combinations and degrees of services. Digital marketing

encompasses many different aspects such as: search engine optimization (SEO), social

media, content marketing, pay-per-click (PPC) advertising, email marketing campaigns,

web design, web analytics, RSS, and much more. Digital marketing consultants offer

valuable insights into one or more of these different marketing tactics, but marketing

agencies have greater capabilities to offer even greater combinations of services.

Even when there are questions as to the total costs of digital marketing services, it is

important to understand how whatever the cost, there is always a return on investment

(ROI). Today it is much easier for marketers to measure the impact of campaigns, so it

should be relatively easy for a digital marketing agency to provide projected figures to

assist in the decision making. And it is always an option to create the company budget

based solely on the core digital marketing services that are needed.

[1] https://www.entrepreneur.com/article/252933

[2] https://moz.com/blog/seo-pricing-costs-of-services

By Larissa Miller – International Journalism Intern

HOW MUCH DOES DIGITAL

MARKETING COST?

About Foreign Staffing, Inc.

Foreign Staffing, Inc. is a leader in providing global solutions for companies around

the world including international staffing and recruiting, payroll in over 150 countries,

procurement and supply chain services, and global digital marketing services.

Call 1-855-JOB-GLOBAL or Email us at staffing@foreignstaffing.com or fill out our

Contact Form