how negative reviews affect your business
TRANSCRIPT
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Responding to reviews means more customers
Presented by: UntilTheySmile.com
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Customers just like to feel heard.
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Upset customers are just like
upset kids… they just need
someone to care. As a business owner, the
ability to demonstrate
caring, even if the
problem isn’t technically
your fault, will serve you
very well.
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You’ll get more reviews.
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By responding to reviews, you open a dialogue with your customers, for any feedback.
You’ll rank higher on the review sites
Any negative reviews will be minimized
More trust in the business.
Open dialogue = more reviews, which means:
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You’ll get closer to your customers.
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If your customers were having a party and they
invited you, wouldn’t you go?
Your customers are using
review sites and their
comments they are
inviting you to
participate.
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You’ll get fewer negative reviews.
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People rant more and are more
negative when they think there
aren’t any consequences. When someone knows
that the owner is going to read a review and respond with a human voice, they are much less likely to try and shame a business.
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Review sites can make or break your business.
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For many businesses, Yelp and other review sites are their #1
source of traffic to their business. The number of referrals
coming from these review sites is affected greatly by a negative review sitting on the front of that business’s page.
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The expensive math of negative reviews.
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Step 1: Calculate the lifetime value of a customer.
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Step 2: Calculate the cost of losing 15 of those customers for every
negative review.
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The happy math of personal review responses.
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Step 3: Calculate the difference a winning review response can make.
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I’m here to help – I can write review responses that will bring in business.
Click here for a free quote or if you have any questions.