How Nonprofits Can Stand Out from the Crowd - Social Media Tips for Success

Presented by:Michelle LeFeve, Courtland Consulting, Strudell Studios Creative Division

Adrienne Wallace, 834 Design & Marketing

Paradigm Shift

Reach People You Don’t Even Know

3 Things

1. Each platform has a distinct personality2. Many different platforms for different purposes3. Platforms may change, good communication does not

4/25/2014

Monthly Visits

Modified Support Model

Digital Demographics

Photos & Video Drive the Most Engagement

Voice of a Friend – a place to share stories

Add a donate button to your FB page

Use FB photos

Use of FB toolsand customapplications

Mike LeFeve @MikeLeFeve Just received a letter from @mhumane saying that the money I raised on my Bday was sent to the field. Boy, does that feel super!

Tweeting links @ your charity’s donation landing page for every donation

Provide a Twitter newsfeed back to your website

• Join or create industry and local LinkedIn groups

• Join or create a LinkedIn event to share• Create forums within groups or events• Expand your LinkedIn reach with Twitter• Posting/finding jobs• Communicate opportunities/fundraising• Recruiting/Vetting board members

LinkedIn Group

• Ways that Google+ can change the way you connect with your audience:– Video conference other Google+ users with

Hangouts– Segment your donors, volunteers, partners into

various Circles– Add and invite people to Google+ Events– Don’t get too comfy…data released this week

question the efficacy of G+ which usually signals demise in the Google family of products / apps

• Human focus with a message that evokes emotion

• Call to action

• 1 to 5 minutes

YouTube

• Feature your visual content

• Develop Pinboards that drive donationsand events

Pinterest

Frequency of Posts

Social Media Tips• Spend time on social media– Set a timer and/or make an appointment to get

into the groove

• Interact with your followers

• Update your account frequently– Best practices can easily be found

• Share videos & photos

• Ask people to share • Promote on your website• Analyze analytics for ideas and failures

Connect With Us

Michelle LeFeveExecutive Director, Courtland Consulting, Strudell Studios Creative Division

linkedin.com/in/michellelefeve /Courtland Consulting

Adrienne Wallace (@adriwall)Project & Digital Director, 834 Design & Marketing

linkedin.com/in/adriwall /834 Design

Credits:• 50.nitrogr.am• 834 Design & Marketing• blog.linkedin.com• blog.twitter.com• Courtland Consulting• DeVries Blog• inkthemes.com• instagram.com/press/• Ipsos OTX and Ipsos Global @dvisor• mashable.com• nytimes.com• quantcast.com/linkedin.com• Socialmediaexaminer.com• statisticbrain.com• The Content Marketing Institute• twitter.com• Wildfire