how often to post on your blog

HOW OFTEN TO POST A BLOG

6 EFECTIVE STEPS - Blogging for Profit

by Julie Syl Kalungiwww.juleskalpauli.com

JULIE SYL KALUNGI Juleskalpauli.com

#1 What are Your Goals?What are you intending to build your blog for…i.e. What’s Your Target Result.

Is it a hobby, Are you looking to build a list Is it e-commerce - selling right on the blog is very important Is it for content marketing Is it your creative ideas sharing base Are you intending to MONETIZE?

The above will also determine the type of traffic you will ultimately attract or wish to serve long term. And Where they are located. So very Important to determine. I hear many new bloggers who say they have no clue what they are doing or why. Their driving force is To Make Money…My Question is always WHY? Until you determine why you need the money & decide whether blogging is the doorway to that, you wont be going anywhere fast!


#2 What’s Your Niche = Blog Type?How often you post to will depend on what type of blog you

have! For instance a Seasonal Easter Blog will need maybe once a month or every quarter and may be twice a week leading up to the season!

A news-focused, fast-moving type or trending topic might need updating daily and maybe even several times a day e.g. the Buzzfeed Blog etc.

So you NEED To Ask yourself:

- Who am I trying to reach = Target Audience- Where do they hang out = Online and offline- How often should I post without getting old aka boring

The Answers to these Questions will help you knuckle down to; How often you should post. One size doesn’t fit all in the blog-sphere!


#3 What Categories/Main Topics Will You Blog About?Sit down and WRITE DOWN SOME IDEAS, in your areas of interest or Target audience interests! Get a nice, long list going. Write Down some Post headlines. The idea is to see how many posts you can come up with to get you going at the start. The more the better as it will affect your Initial posting Schedule & Momentum. The idea is to create momentum and avoid Writers block too early! - You don’t want to post every single day and then run out of ideas in 2 mins.

So if you can come up with 100+ ideas, you may want to consider posting 4-5 days a week! I have a full post on Article Ideas for you here: http://juleskalpauli.com/7-effective-resources-to-create-infinite-blog-posts/

Thing is, it doesn’t matter how many you actually come up with, just that you know how many topics you can write about to begin with.


#4 Plan To Succeed = Consistency & RoutineYou need a system in place to Post Regularly based on your Time availability & priorities. This system can be created via Google Docs. It really is your Content Creation To Do List! This will help to attract the right kind of audience to your blog and convert them.

RECOMMENDED: http://juleskalpauli.com/build-winning-blogging-strategy-for-2016/

Don’t go pumping out 10 articles a day without defining your blog/brand goals and creating a plan to attract your customers. Its best to start with one post weekly without fail, than post for 5 days/wk for 6 weeks and then fall off the wagon due to fatigue or writers block!

Whether you’re posting once a month, once a week or 5 days/wk, the most important thing is that you are consistent in your posting. This will also help the your SEO Rating of your Blog in the search. Search engines love regular, consistent fresh content on a website.


#5 When to PostFor some its all about writing blog posts when they are inspired to write! For others its daily,For us its 3 times a week!

I KNOW from personal experience that posting a blog every day is pretty tough. It was a challenge to pump out great content day after day after day. I literally burnt out. It didn’t allow much time to promote the posts or even comment on other blogs. Remember reading & commenting on other blogs is one of the best ways to find new content for your blog too, and building a following too!

I totally believe it’s important to have a life away from your blog it will help clear the cobwebs & refresh your mind! You need time to play, love, relax, or whatever. VERY IMPORTANT! Also Posting content for the sake of it will impact on the quality!


When to Post cont.As you learn and grow, Calculate your Average Writing speed, This will hekp ij determining how often you post! As you grow an audience, Ask them, do a survey: How often Do You Want Me to Post? Use a simple Aweber form they can fill out and Then Give them what they want? Assuming you aren’t writing for yourself. But You are The Sole Contributor & Promoter right! So you might like to look into these!

You will then find that balance between writing and Promoting your post! As you grow your blog, you might like to outsource some jobs to a VA to start with and then an in-house team later!

RECOMMENDED: http://juleskalpauli.com/do-this-before-hire-a-virtual-assistant/

The best time of day to post, according to Neil Patel is between 9:30am & 11am EST the Idea is to Get your Content on Page 1

Ranking in search for Keywords


#6 Where Is Your Audience aka Traffic At?As part of your Blog Posting Strategy or Content Creation & Marketing Strategy you should research Where Your TARGET AUDIENCE hangs out MOST!

Many bloggers miss this step out and struggle for YONKS to get any organic traffic. Social Media Traffic is getting tighter & IS Also very short lived. Why do I say that? The average lifespan of your post on Social media: Facebook 24 hrs tops. Twitter that’s 27mins. LinkedIn same as Facebook…You get the drift? So you are really Looking to Search engines for more Traffic to your offers and there is one Search engine that’s much ignored or neglected…PINTEREST! Your Content Life on Pinterest is well endless! Because it’s a Visual Search Engine!

RECOMMENDED RESOURCE: The Ultimate Pinterest Road-map http://Juleskalpauli.com/uprs


Lets Recap:

What’s your GoalWhat’s Your Blog Type or NicheWhat Categories will you focus on – Topics – Brainstorm Create DraftsPlan to Succeed – Consistency FocusCreate a Content Creation Strategy – Use Google Calendars Decide when to Post & Stick with itTrack Your Audience and Zone in

Happy Blogging!

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how often to post on your blog

Small Business & Entrepreneurship