WHY ARE WE SO HAPPY WITH BAD DATA?How you’re living on old, terrible insights; why you aren’t mad about it; and how SAP Business Suite on HANA can help.

So, how is your data?Because we hear it’s pretty old ...

In fact, most of you have to go to great lengths to get your reports ...

How far must you go to get your insights?How long would you travel to get actionable business insights? Across town? Around the world?

Drive Across Town

< 1 HOURRun a

Marathon

UP TO 4 HOURSComplete a Stage of the Tour de France

10 HOURS 2 DAYS

4X4 Across the Danakil Desert

UP TO 3 DAYSCanoe Down the

Yukon River

UP TO 5 DAYS UP TO 10 DAYS UP TO 11 DAYSBoard a Cruise from New York to London

Walk from San Francisco to Los Angeles

Fly from Newark, NJ, to Singapore

6% 21% 16% 30%

15% 8% 1% 3%

We asked 759 IT and business users about the time it takes to fill operational report requests. Here’s how far they typically go to get their most valuable insights.

But that’s okay, right?

Because our research shows us you’re pretty happy ...

Are you satisfied dining on old data?Imagine you order a meal at a restaurant. By the time it comes, it’s cold, wrong, and not what you’re hungry for anymore. Do you send it back? Of course!

However, the majority of businesses wait up to two full days for operational insights. And day-old insights are more useless than day-old chicken. But are business users horrified by this? Shockingly, no.

SomewhatSatisfied

Very Satisfied

Unsatisfied

Satisfied

VeryUnsatisfied

2%8%35%19% 36%

2-DAY-OLD DATA

But what about all the competitive advantages you’re missing

due to slow analytics?

Sure it’s faster, but what else can it do?IT pros know running unified transactional and analytical systems with business suite on SAP HANA makes databases faster and business processes more dynamic. But faster isn’t always their main concern. We asked 407 IT pros which pain points they experienced from their unintegrated systems. Here’s what they told us:

22%Complex and Costly IT Landscape

1%Other

7%Slow Performance withTransactions and BatchProcesses

16%Unable to Move DataBetween Databases Quickly

17%Di�cult to Manage Big Data

18%Security Risks Due to

Data Proliferation

19%Business Users Heavily

Dependent on IT

When we put it that way, unified transactional and

analytical databases sound pretty good, huh?

Unify and conquerImagine having real-time data and analysis at your disposal. What kind of competitive advantage would that give you and your business? Here’s what 352 business users said.

25%Faster Access to Real-Time Data

1%Other

7%Less Dependence on IT

10%Deeper Access to More Granular Data20%

Faster Analysis of LargerVolumes of Data

24%Improved Planning

Accuracy

13%Contextual Information

from Many Sources

Ready to rid yourself of outdated insights?Download our exclusive IDC white paper to find out how.