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How Online Ordering Can Increase You Business Have you ever considered how much time and costs are associated with taking orders by phone? Additional phone lines or missed orders due to a busy signal, bogus orders, and order errors all have a negative impact on your business and potentially on your customer’s desire to do business with you. Thinking that you would like to have an online ordering tool but believe it will be too expensive or difficult to implement? Today’s technology has now put this very capability within your reach. Here are some facts about restaurant online ordering1.

o 60% of adults between the ages 18 – 34 claim to be more interested in home delivery than dining in the restaurant

o Half of the consumers said they would take advantage of a delivery service from their preferred restaurants if it were available

o 35% of people said they have or would order online from their favorite restaurant if they offered the service

o Nearly 20% of customers have already placed online orders and made online reservations

o Nearly 70% of operators regard online ordering as an up-and-coming order innovation o Nearly 40% of customers say that they would like to receive an e-mail daily from their

favorite local restaurant to know what the specials are for that day o Nearly 20% of quick-service restaurants provide their clients with an online ordering

option o Most popular restaurant chains get about 25% of their orders through online and mobile

ordering What could make this tool even better? How about if this same tool could develop additional business while driving customer loyalty at the same time? Studies show that provided with an online ordering tool and customer loyalty incentives a once-a-week customer will order on average twice weekly. Our online ordering tool is designed specifically to reward your customers as they order their favorite foods from your menu. Here is how it works.

o Members order online- earning points for every dollar spent o Members receive a reward at preset sales goals (i.e. $3 off at $50 of purchases) o Members receive weekly emails which relates to “free” advertising o Members enjoy a random drawing for a free meal or meal item giveaway each month o Members enjoy Mobile ordering also which caters to busy lifestyles2 o Members come back more often because of Rewards and Value o Cycle all over again. Spend and earn; redeem and save. Your customers will love your

program!

1 The Restaurant Community, http://www.restaurant-community.com/

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As a restaurant owner you enjoy operational efficiency with;

o Less phone orders which waste valuable time o Less phone lines and staff required to support phone orders o Redirect staff to food preparation instead o No mistakes or misunderstanding of orders

Why use a customer loyalty program?

o Retain Customers & Increase Sales – You can create and encourage repeat visits from your customers

o Distinguish Yourself from Your Competitors – As well as capture and maintain an important customer database

o Thank Your Customers – Show your appreciation for your customers’ continued business.

o Turn an “infrequent customer” into a “frequent customer” o Increase your customers’ average spend per visit o Eliminate the need for coupons and punch cards o Added Value – You will provide your customers with added value each time they

purchase by earning points o Ability To Promote - Online ordering makes it easy for you to communicate

promotions, special events or added services to your best customers o Reduce Advertising Costs o Saves You Time – Let our online tool do all the work for you

Our online tool helps you develop customer loyalty with features like:

o Instant Issue – Point balances and rewards are instantly available to your customer at point of sale! No punch cards or coupons to keep track of.

o Real-Time – Redeem rewards on the spot and check whether the certificate presented for redemption has been already used.

o Email Rewards – Give your members rewards online. We’ll even email them or mail them reminders to keep your business top of mind!

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How Does The Order Process Work? What the customer sees Customers enter your website and click on the online ordering button. They are then taken to a page containing your menu. First time customers will be asked to register, repeat customers will sign in. This process enables them to view and use their points and/or discounts. As they select their food items they see their tab build. Once their selections are complete they proceed to checkout. At this page they confirm their billing and delivery information, specifying the order is delivered now or on a particular date and time, in addition to whether the order is to be delivered or they will pick it up. Your customer then enters payment details where COD option is also available. Pressing Enter sends their order to you! Your customer then sees a screen that provides live order staging detail and an estimated time of ready or delivery. What the store sees If Text Ordering feature is incorporated, the order is sent directly to your personal Smartphone, plain and simple. All order details are displayed on your Phone. For busier restaurants where the demand warrants a more efficient platform, an Apple iPad® and Chit printer is recommended. Once your customer completes the order process, the store receives the order and automatically prints the chit. Full order detail is also available on iPad® touch screen. Reports and Customer Details Available online, 24 hours a day, are details about your customers and their ordering habits. These tools enable you to better understand what your customers are looking for and how to serve them.

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eTechmen is Your Internet Marketing Partner We are an Internet Marketing Agent looking to drive increased revenue to your door with our expertise in Technology and On-line Restaurant Marketing. We partner with you to use restaurant incentives and our Internet marketing techniques to drive increased revenue.

We develop and manage your new customer campaign. A typical advertising strategy to draw new customers is to offer a discount. We take that discount and use it to start your customer’s online buying by offering 25% off their first Internet order. This is the “bait” that catches a new fish! Advertising tools are used to promote this first experience.

Next, our Customer Loyalty Program continues developing that all important relationship with your customer by providing rewards for frequent visits. Every dollar they spent translates into purchase rewards given at preset sales goals (example; $3 off after the first $50 spent). This is the same type of customer relationship building program all the Big Restaurants have spent millions of dollars developing in an effort to encourage more frequent visits from customers.

Marketing aides like a “Free Meal of the Month Club” program keeps your customers engaged. Every On-Line order goes into a pool and each month a winner is drawn.

It is a well known fact that when getting more personal with your customers and rewarding them for their patronage, they will return more frequently.

Our weekly Specials Email Campaign to your customer will keep you in front of them, helping to drive business on slow days (Monday – Thursday).

Customers order your product on-line, reducing phone resources (phone lines and employees). How much money can that save you?

No equipment costs are required for entry level service (Text Ordering) When the demand warrants an upgrade to more efficient equipment, deal with it then.Orders show up on an Apple iPad® and are printed as a chit for processing. (iPad® and chit printer sold separately).

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System Detail How the Online Tool Compensated There are two components to the order compensation process and are shared by the customer and the restaurant. When the customer checks out they pay a nominal internet transaction fee. When the order is received at the restaurant a nominal order fee is assessed. Fees are based on total order value and are available in table A below. For a typical order up to $24 the customer pays a 75₵ Internet/Convenience fee. and the restaurant pays a 75₵ Restaurant fee. What the Restaurant Transaction Fee Provides You The store order transaction fee pays for the marketing efforts provided continually by your local eTechmen Account Manager. Services provided include:

o Weekly online menu updates o Weekly emailing of specials o System maintenance o Promotional stickers o Customer activity reporting o Menu website hosting

Table A

Dollars Spent (sub total)

Restaurant Fee Dollars Spent (sub total)

Restaurant Fee

0 - $24.00 $0.75 $120.01 to $144.00 $1.75 $24.01 to $48.00 $.95 $144.01 to $168.00 $1.95 $48.01 to $72.00 $1.15 $168.01 to $192.00 $2.05 $72.01 to $96.00 $1.35 $192.01 to $216.00 $2.25

$96.01 to $120.00 $1.55 $216.01 to $999.00 $2.50

Live Online Ordering Demonstration This document has provided a high level overview of what our product offers. However it is intended to only introduce this powerful online marketing and ordering tool. A live demonstration showing both sides of the transaction provides total detail as to how the system works in addition to providing answers to questions that may arise during the demonstration. We appreciate an opportunity to provide a live demonstration at your convenience.