how online travel booking websites could benefit from in-app messaging
TRANSCRIPT
HOW ONLINE TRAVEL BOOKING WEBSITES
IN-APP MESSAGING
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COULD BENEFIT FROM
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EMAIL VS SMS
SMSMARKETING
EMAILMARKETING
14.32%
12.93%
14.32%
12.93%
&
VS
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INTENT DRIVEN COMPUTINGIn-app messengers can also double as a port to capture intents, for instance users can indicate their intent of making a certain travel plan and then the “intent driven computing” backbone goes to work bringing in messages with promotions and discount catering to the plans considered by the user. This could be done by contacting relevant travel services and bringing in tailor made promotions and discounts.
Promotional Messages
LIKE
LEAD GENRATION
FORM
APPROVAL
INVOICE
PAYMENT PROCESS1
2
3
4
5
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CAPABILITIES OF ACTIONABLE ENTERPRISE MESSENGER
Messages with buttons capable invoking transactions01
Messages with embedded commands capable of invoking transactions
02
Rich Text messaging03
Images and Videos04
Security – Password protection for messages05
PAY
“&”
AIU
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FUNCTIONAL CAPABILITIES: PRESENTING BILLS &
PAYMENT PROCESS
PROMOTIONAL
MESSAGES
BILL PRESENTING
PAYMENT PROCESS
ENTERPRISE
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Customer LikesCustomer No Name
9568458236 Jack
9561235840 Sara
9856234578 Emi
LEAD GENERATED THROUGH
ACTIONABLE MESSAGING
FUNCTIONAL CAPABILITIES: LEAD GENERATION
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FUNCTIONAL CAPABILITIES: PRE-SALES & POST-SALES
CUSTOMER SUPPORTAdmin
CEO
Manager
Technical Team
Law
FORM APPROVAL
PROPOSALYes, sure
Please wait for awhile, let me check.
May I know the seat availability of this
flight A20154?
You can avail 6 seats.
Ok, thank you
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APPROVE
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THANK YOUWebsite: