how people get pulsa - jakpat survey report

25/5/2015 Survey Result by JakPat Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/1919 1/11

The Summary of Survey Result: How People Get Phone Credit

(Pulsa)

1. HOW OFTEN DO YOU GET YOUR PHONE CREDIT REFILLED?

Single Answer, Total Respondents : 510

JakPat AppLeading mobile market research in indonesia

Once a month (46.86%)

Every 2 weeks (20.2%)

Once a week (13.33%)

Every few days (9.8%)

Every 3 weeks (7.25%)

Other option (1.57%)

Every day (0.98%)

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# Option Total Answer Percentage

1 Once a month 239 46.86 %

2 Every 2 weeks 103 20.2 %

3 Once a week 68 13.33 %

4 Every few days 50 9.8 %

5 Every 3 weeks 37 7.25 %

6 Other option 8 1.57 %

7 Every day 5 0.98 %

Other Option

# Answer Total Answer Percentage

1 Tiga bulan sekali 1 0.2 %

2 abudemen 1 0.2 %

3 Tidak pernah 1 0.2 %

4 6 bulan sekali 1 0.2 %

5 enam bulan sekali 1 0.2 %

6 sesuai kebutuhan 1 0.2 %

7 setahun sekali 1 0.2 %

8 beberapa bulan sekali 1 0.2 %



2. IN WHAT DENOMINATION DO YOU USUALLY REFILL YOUR PHONE CREDIT?


50,000 rupiah (31.96%)

100,000 rupiah (19.02%)

10,000 rupiah (15.88%)

25,000 rupiah (15.88%)

> 100,000 rupiah (8.04%)

20,000 rupiah (5.88%)

5,000 rupiah (3.33%)




1 50,000 rupiah 163 31.96 %

2 100,000 rupiah 97 19.02 %

3 10,000 rupiah 81 15.88 %

4 25,000 rupiah 81 15.88 %

5 > 100,000 rupiah 41 8.04 %

6 20,000 rupiah 30 5.88 %

7 5,000 rupiah 17 3.33 %



3. WHICH ARE THE WAYS THAT YOU HAVE REFILLED YOUR PHONE CREDIT?

Multiple Answer, Total Respondents : 510

0 % 20 % 40 % 60 % 80 % 100 %

1

2

3

4

5

6

7

8

Through banking channels (ATM, mobile banking, etc.) (48.04%)

At a pulsa shop (45.88%)

Asking a friend or a friend's friend who sells pulsa (27.25%)

At a convenience store (Indomaret, Alfamart, etc.) (17.25%)

I sell pulsa. (8.24%)

Buying pulsa online through websites (6.67%)

At a supermarket (Carrefour, Hypermart, etc.) (4.31%)

Other option (1.18%)




1 Through banking channels (ATM, mobile banking, etc.) 245 48.04 %

2 At a pulsa shop 234 45.88 %

3 Asking a friend or a friend's friend who sells pulsa 139 27.25 %

4 At a convenience store (Indomaret, Alfamart, etc.) 88 17.25 %

5 I sell pulsa. 42 8.24 %

6 Buying pulsa online through websites 34 6.67 %

7 At a supermarket (Carrefour, Hypermart, etc.) 22 4.31 %

8 Other option 6 1.18 %

Other Option

# Answer Total Answer Percentage

1 m banking 1 0.2 %

2 beli di temen yang jual pulsa 1 0.2 %

3 abudemen 1 0.2 %

4 bayar kantor 1 0.2 %

5 minta beliin orang tua 1 0.2 %

6 Meminta ayah untuk mengisi 1 0.2 %



4. WHAT IS THE MOST COMMON WAY THAT YOU REFILL YOUR PHONE CREDIT?


Through banking channels (ATM, mobile banking, etc.) (34.9%)

At a pulsa shop (29.61%)

Asking a friend or a friend's friend who sells pulsa (19.02%)

I sell pulsa. (7.06%)

At a convenience store (Indomaret, Alfamart, etc.) (5.1%)

Buying pulsa online through websites (3.92%)

At a supermarket (Carrefour, Hypermart, etc.) (0.39%)




1 Through banking channels (ATM, mobile banking, etc.) 178 34.9 %

2 At a pulsa shop 151 29.61 %

3 Asking a friend or a friend's friend who sells pulsa 97 19.02 %

4 I sell pulsa. 36 7.06 %

5 At a convenience store (Indomaret, Alfamart, etc.) 26 5.1 %

6 Buying pulsa online through websites 20 3.92 %

7 At a supermarket (Carrefour, Hypermart, etc.) 2 0.39 %



5. WHAT INFLUENCES YOUR DECISION TO PURCHASE PHONE CREDIT THROUGH A CERTAIN WAY?

Multiple Answer, Total Respondents : 510

0 % 20 % 40 % 60 % 80 % 100 %

1

2

3

4

5

6

7

8

9

I am looking for the fastest way to get pulsa. (56.47%)

I am looking for the most convenient way to get pulsa. (38.63%)

I prefer paying with cash. (20.59%)

Privacy is important to me; I don't want to write my number down. (13.53%)

I prefer paying electronically. (12.16%)

There is a promotion when I buy phone credit. (8.82%)

I don't need to talk to someone. (8.43%)

I enjoy chatting with the teller. (1.96%)

I am asked by the tellers at markets and minimarts if I want to purchase phone credit, so I do.

(1.57%)




1 I am looking for the fastest way to get pulsa. 288 56.47 %

2 I am looking for the most convenient way to get pulsa. 197 38.63 %

3 I prefer paying with cash. 105 20.59 %

4 Privacy is important to me; I don't want to write my number down. 69 13.53 %

5 I prefer paying electronically. 62 12.16 %

6 There is a promotion when I buy phone credit. 45 8.82 %

7 I don't need to talk to someone. 43 8.43 %

8 I enjoy chatting with the teller. 10 1.96 %

9 I am asked by the tellers at markets and minimarts if I want to purchase phone credit, so I do.8 1.57 %



6. AT PLACES SUCH AS INDOMARET, ALFAMART AND CARREFOUR, THERE ARE SOMETIMES

PROMOTIONS FOR REFILLING YOUR PHONE CREDIT THERE. (EXAMPLE - FREE TEH BOTOL IF YOU

PURCHASE PULSA) DO THESE PROMOTIONS MAKE YOU MORE LIKELY TO PURCHASE PHONE CREDIT

AT THESE PLACES?



1 No 308 60.39 %

2 Yes 202 39.61 %

No (60.39%)

Yes (39.61%)

how people get pulsa - jakpat survey report

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