Workplace Skills Conference 2016!Where  Personal  Brand,  Network,  and  Entrepreneurial  Spirit  Meet  in  Today’s  

World

@pauldavidescu

What’s In It For Me?!•  How to authentically

personal brand yourself!

•  How to build a tenacious and adaptive entrepreneurial spirit!

•  How to build & leverage a personal network!

•  How to use your assets of influence to win!

!@pauldavidescu  

A little bit about me.!•  Born in Mexico City!

•  UBC Sauder Marketing Alumni (2012)!

•  Founder at Tangoo!•  $300k+ in Financing!•  50+ Media Features

(Dragons’ Den)!

•  First five at Daily Hive’s mini media empire!

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Ignite Your Spark!

Ignite Through Scary Cool Experiences!

Personal Branding: The Why!Personal  Mission  Statement:        Maximize  Net  InspiraAon  Score.    •  Connec0ng  people  through  

experiences  to  ignite  their  sparks    •  Grow  people  to  a  winning  mindset  

and  the  best  daily  habits  &  decisions    Personal  Values      Tenacity      Adaptability      Passion    Curiosity      Authen0city      Storytelling      

Personal Branding Online: The How!

•  Highlighting your values, interests, and experiences!•  Illustrating how you share and communicate!•  Showing who you follow and are connected to!•  Telling your story and life goals at a glance!!

Personal Branding At A Glance!

Personal Branding: Spark a Enough to Spark A Conversation!

1.  Hit  them  with  your  best  2.  Keep  it  simple  and  

authen0c  3.  Build  social  proof  4.  Post  your  projects  and  

cer0fica0ons  5.  Have  a  theme  and  area  of  

specializa0on  

The Entrepreneurial Spirit!

1.   Apply  your  Why  and  solve  a  problem  

2.   Start  with  the  most  basic  and  executable  product/service    3.      Prepare  to  adapt  through  tesAng,  learning,  tenacious  rebuilding      

The Tango(o) Prequel!

Tangoo and Daily Hive!

Tangoo V 1.0!

Vancouver’s Resto Cocktail Hop Experience  

Tangoo V 2.0 !

Dragons’ Den Battle!

Tangoo V 2.5 !

The Holiday Miracle!

Tangoo V 3.0: Turnkey WOM for Hospitality Brands!

Netwerking it. !•  Networking happens over

authentic, shared experiences of joy and pushing ourselves - not when you’re “networking”!

•  Your personal brand guides who you surround yourself with.!

!•  “Don’t pitch your business,

pitch yourself” – Cheat #14 from The CHEAT Code!

!

The CHEAT Code Contest!

•  Currently 25 and finished UBC at 18!

•  Forbes 30 under 30!

•  Raised $24 Million!

•  Over 100 staff @Kiip in Silicon Valley!

•  Mobile Reward Advertising!

Victoria Heavyweights !

WTF?! Where can I start Paul?!

How To Be An Instagram Influencer 101!

The Influencer Ingredients!!•  A consistent, bold, and differentiated personal brand!

•  A large, engaged, and specific audience networked with you!

!•  Subject expertise, great storytelling, basic photography

knacks, and ability to work with a customers best interest in mind (entrepreneurial spirit)!

A Semester Away From Free Food!

An Engaging Storyteller!

Feeding Their Businesses!

Influencing as a Career!

How to Apply (And win Cheat Code) !

•  Follow @TangooNights!

•  Apply with link in bio: bit.ly/ApplytoInfluence  

•  Submit application before end of conference today! !

How to Cheat and Win Cheat Code!

•  Tweet (or Instagram for bonus points) both @brian_wong & @pauldavidescu what your superpower is or why you think personal branding is important!!

•  Include #WPSC16 and #FeelTheLearn!!•  Tweet before end of conference today! !

How to Stay In Touch & Help Out!

!•  Connect with me on any social channel: @pauldavidescu!

•  Refer to us any suitable restaurants and influencers! !

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