How PMs can diagnose funnel problems with user testing

#Utwebinar @UserTesting

Jason Amunwa

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SaaS, UX, & analytics product expert

UserTesting’s on demand customer insights platform enables companies

to create powerful products and exceptional customer experiences.

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We Partner With Thousands Of Customers

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Across All Platforms, At All Stages Of Development

Watchcustomersinteractwith:

DESKTOP SMARTPHONE TABLET

WEBSITES APPS&PROGRAMS

PROTOTYPES&WIREFRAMES

SURVEYS PHYSICALPRODUCTS

Anywhere people interact with your brand:

ATHOME ATASTORE ONTHEGO

On any pla6orm or device:

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Agenda

•  Welcome

•  Defining the funnel

•  Deciding on metrics

•  User testing and analytics

•  Live Q&A

Adam Rector Webinar Manager, UserTesting

@iamadamrector

Jason Amunwa SaaS, UX, & analytics product expert

@king_jaffy

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8! !

Jason Amunwa SaaS, UX, & analytics product expert

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#UTwebinar

Jason Amunwa is a product management, marketing, and analytics expert, and has worked on 8 SaaS products in the past, including Hello Bar (acquired by Crazy Egg), Flare, and Filament, (acquired by ShareThis). He writes all about startups and product management, and is passionate about the stupefying potential of artificial intelligence, and better-designed analytics. Oh, and his favorite guilty pleasure movie is Stealth (try not to judge).

@king_jaffy

How do I identify funnel problems?

-Linda

What are best practices for defining the funnel for a new product?

-Jenica

For teams in a culture that only looks at sales numbers, how can you help shift the culture to see the value of

funnel metrics and use them?

-Sam

There are TONS of metrics available to choose from. How do you decide

which to focus on?

-Karim

How do I figure out which metrics are important to my product?

-Issa

I’d like to hear various strategies and processes for how PMs can pinpoint bottlenecks in their product's funnel.

-Thierry

Is it better to use one or multiple tools like Google Analytics, Mixpanel,

etc?

-Danji

What are the key questions UX designers must ask about analytics?

-Aravind

How can I get buy in for user testing?

-Patrick

How do you prove the value of analytics to executive management?

-Ted

As a UX department, what are the best ways to support Product and

work together?

-Nikol

What's the best way to find inexpensive users to go through my

funnel and give me feedback?

-Steve

Why are so many people adding items to their cart but not buying?

-Jeanne

When launching a new premium product, do you (generally)

recommend starting high with the price to set the standard and then

only going lower if needed?

-Shane

Questions & Answers

!Q A

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