how publishers can monetize on mobile in 2015

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Publishers steps to mobile ad monetization in 2015 The trends and the opportunities

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Page 1: How publishers can monetize on mobile in 2015

Publishers steps to

mobile ad monetization in 2015

The trends and

the opportunities

Page 2: How publishers can monetize on mobile in 2015

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Steps to mobile ad monetization

What is the winning formula for mobile monetization?

Page 3: How publishers can monetize on mobile in 2015

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Steps to mobile ad monetization

How do you transition from promises to value?

Page 4: How publishers can monetize on mobile in 2015

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Experimentation

Rude Awakening – A lot of time invested,

with questionable ROI

Hard-nosed calculations

How do you avoid the same lifecycle as Web & Social Media?

Steps to mobile ad monetization

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PPE & Re-engagement

Mobile programmatic &

premium trading

Video ad inventory on

programmatic

New Mobile ad

analytics

CPA, CPC, eCPM

Payment models

What trends should publishers be focusing on?

Total mobile ad experience

across multiple screens

E-commerce and deep

linking

Steps to mobile ad monetization

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Publishers need to change their status quo from ‘mobile web’ and master monetizing on mobile. Like Google, FB, Yahoo, MS, Publishers need to step up mobile monetization and reinvent with app constellations (Source - www.Inner-active.com)

Steps to mobile ad monetization

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The right monetization

tools

Best analytics;forecasts &

alerts

The ideal technology

partners

To fulfill the mobile monetization opportunity in 2015 - Publishers will need to very carefully assess the trends, tools, technologies and partners

Steps to mobile ad monetization

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Within the exchange environment Private programmatic represents 10% of exchanges.

It is expected to grow to 30% by 2016 (eMarketer), giving publishers more opportunities to trade directly

Mobile ad monetization trends to focus on

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Most publishers in 2014 said they plan to enter the private programmatic market place in 2015

Mobile ad monetization trends to focus on

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Video RTB is also experiencing impressive growth. Forrester Research, shows video RTB spend hit $1.14 billion

in 2014 (284% increase from 2012) .

Mobile ad monetization trends to focus on

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Publishers need to note; mobile video together with programmatic for video are expected to grow and become the largest driver of mobile traffic by 2017

Mobile ad monetization trends to focus on

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Video marketing, an app-centric environment & a growing number of screens are demanding expertise in:

A. Cross programmatic trading B. Monetizing at multiple mobile

action points

Mobile ad monetization trends to focus on

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Programmatic Ad serving

Optimization

Decision making analytics

Programmaticpublic & private

exchanges

A growing need for ad monetization skills

The skill-sets needed in 2015 for monetizing on mobile:

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Analytics

Analytics

Analytics are increasingly relevant for alerting, forecasting & preventing lost advertisingopportunities for publishers across the new mobile multi-screen environments

The skill-sets needed in 2015 for monetizing on mobile:

A growing need for ad monetization skills

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Programmatic optimization

• Interest and intent-based granular audience segmenting

• Mobile user device targeting

• Understanding in deep linking and new mobile e-commerce models

The skill-sets needed in 2015 for monetizing on mobile:

A growing need for ad monetization skills

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Ad serving technology services expertise

• Consider technology operators as your channel partners

• Consider their level of service commitment

• Use them to help your direct sales

The skill-sets needed in 2015 for monetizing on mobile:

A growing need for ad monetization skills

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Programmatic ad serving technology

Optimization on mobile

Open and private

programmaticanalytics

=+ +

Higher eCPM &lower

CPA

A growing need for ad monetization skills

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Mobile monetization experts

To get a free evaluation for monetizing your mobile ads

click here:[email protected]