HOW QUESTIONNAIRES

HELPED IN DEFINING TARGETED AUDIENCE

Main point of getting questionnaires filled- how many people read fashion magazine, what attracts them most.

I got almost 20 questionnaires filled by people of different age groups-both male and female.

Sales

16 to 2020 to 4040 to 50

Q. YOUR AGE?

• My magazine will be aimed at the readers of ages 16 to 20 because mostly the people who filled questionnaire fall into this category.

• Almost 80% of the audience who are interested are females.

Sales

information on local events

vintage cloth-ing

celebrity interview

fashion tips

Q. WHAT KIND OF COVER STORIES-

ATTRACTS

Interests of people are mainly- fashion articles.

This is helpful question because I will develop my cover page with more focus to these aspects- targeted audience wants to see this.

Sales

textpictures

Q. WHAT DO YOU LIKE TO SEE MORE?

With reference to my questionnaire about 80% of people - more amount of pictures

20% - equal amount of both Now I will try to avoid pages covered with text because –

targeted audience wants to see more pictures.

Sales

adver-tisments

celebrity interviews

price

Q .WHAT DO YOU DISLIKE

Almost 80% of people dislike advertisment in fashion magazines so I will try to avoid them.

And more then 20% people dislike price of fashion magazine.-I will try to make my magazine affordable for people of different classes.

Getting my questionnaires filled by people of different age groups helped me a lot in

deciding what to put in magazine.It helped me in defining my target audience

which is 16 to 20yrs –females.-It helped me in selecting what to put –

cover page-kind of articles people want to see

What help I got from Questionnaires?