how raak puts you in touch with your crowds
DESCRIPTION
This deck is an intro to RAAK, a 'creative communications plug-in' that puts organisations in touch with their crowds. To see more, we have a few case studies at http://www.wewillraakyou.com/clientarea/RAAK-CaseStudies.pdf or on http://www.slideshare.net/raak/raak-case-studiesTRANSCRIPT
What RAAK can do for you
You could call usa Social Media agency
a digital PR agencya creative communications ‘plug-in’
We are RAAKHello!
To put you in touch with your crowds
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i.e. your customers
your staff
your suppliers
Our expertise :
We create communication solutions that are based on a deep understanding
of digital and social media ...
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... but are firmly rooted in reality
It’s NOT about technologyIt’s about people
So what do we do?
Turn awareness into sales
Generate awareness of products & brand
Establish new ways of doing Customer Services
Monitor & research your brand & competitors
Building relationships with customers & influencers
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Relationships (PR) Awareness
(Advertising)
Online & tech development
(Digital)
RAAK
Social Media actually encompasses elements of what traditional agencies offer
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1. Make you Social Media Ready
2. Create impact projects
How we do it - the RAAK services
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Consulting
:: Identify your media problem and pick the right tools
:: How to use Social Media for PR, customer services, sales,crisis management
:: Establish who is best placed within your organisation to do Social Media
:: Create a Social Media policy
We help companies implement social tools to listen to, talk with & embrace their crowds
Social Media Ready
We help companies implement social tools to listen to, talk with & embrace their crowds
Social Media Ready
Implementing
:: Monitor & respond to what is being said about you
:: Blogging guidance
:: Create publicity through Social Media (Blogger relations)
:: Media training : how to do Social Media yourself
:: Measure ROI
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But it’s not a quick fix, it’s a gradual process.
And sometimes you need
to make an impact bigger & quicker
Being Social Media Readyis essential
People don’t want an ad -they want something fun and/or useful
That’s why we also create content & experiencesthat get used, talked about & shared
Impact Projects
VW’s Fun Theory Musical Stairs: http://www.youtube.com/watch?v=2lXh2n0aPyw
Photo: Ben Folds on chatroulette.com
:: A creative campaign that integrates Twitter into a festival, combines Foursquare with a treasure hunt...
:: Bespoke applications (iPhone, Facebook)
:: Websites, including bespoke social networks
:: Compelling video that creates a buzz
:: A concert, a book, a debate...
It’s about doing the most cost-effective media that work and that are relevant to your problem
Impact Projects
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Impact Project
Being Social Media Ready enables your crowd to market you.Impact projects give your crowd something to shout about.
Social Media Basics
We can help you on different levels
We devise a STRATEGY
You have a challenge
You have a strategy
We develop a CONCEPT
You have a concept
We EXECUTE the concept
Some organisations RAAK has worked with
Download 3 case-studies here
Give us a shout
+44 20 3286 [email protected]
Wessel van Rensburg - twitter.com/wildebeesGerrie Smits - twitter.com/grrRAAK
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