how real estate associations can leverage re barcamps
DESCRIPTION
Debbie Kirkland, Realtor and Lisa Walker, Director of Communications and Public Affairs at Florida Realtors, present to the 2010 CEO Symposium on how to organize or help members organize a RE BarCamp event. Debbie, Lisa and others organized the REBarCamp Orlando event in 2010 the day before the FL Realtors Annual Conference.TRANSCRIPT
ARE YOU READY FOR THIS?
WHAT IS RE BARCAMP?
It’s simple.. it’s people meeting people, learning, sharing, gathering, and networking. It is what the attendees make it!
National Site: http://www.REBarCamp.com
“RE BarCamp is an ad-hoc gathering born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos, and interaction from attendees.”
WHAT’S WITH THE BAR?
http://www.youtube.com/watch?v=r9RBO1GE7NU
PROMOTION AND PLANNING
It’s As Much A Social and Networking Event AsA Learning Event
THE VIRAL MESSAGE AND THE SPIRIT OF RE BARCAMP
http://www.youtube.com/watch?v=leFJ8AEHHAI
• LECTURES? • INTERACTION?
WHY BARCAMPS? IT’S WHAT MEMBERS WANT
MARKETING TRENDS ARE CHANGING
CHANGE….OR LOSE MEMBERS
COMMUNICATIONS ARE CHANGING
BUSINESS MODELS ARE CHANGING
• They are evaluating their business models
• They want time and productivity management tools
• They are learning how to use social media as a result
• They don’t know what to do first.
• Most brokers don’t use social media or offer training in social marketing.
• Agents are hearing about technology but don’t know where to find out about it.
Virtual offices, mobile technology
Mobile devices, hardware, software
Less Money, Shift in Advertising Mediums
Business applications
Competitive Field is Separating Agents, Users-Non-Users
Getting training online from other professionals, User groups
Attending social media training events
REALTORS ARE ASKING FOR HELP
• SMARTPHONE APPLICATIONS
• CONTACT MANAGEMENT PROGRAMS
• SOCIAL MEDIA ADVERTISING PLATFORMS
• WEBSITE DESIGN FEATURES
• BLOGGING PLATFORMS
• SEARCH ENGINE OPTIMIZATION
• GOOGLE TOOLS
• IDEAS ON FINDING BUYERS
• MARKETING STRATEGIES
• SOCIAL MEDIA COMMUNICATION TOOLS
• LISTING TOOLS
• IDEAS ON ETHICS INVOLVING SOCIAL MEDIA
• BROKERAGE TRAINING IDEAS
• BUSINESS PLAN MODELS
• ROI STATISTICS
• TIME MANAGEMENT TOOLS
• RELATIONSHIP BUILDING AND NETWORKING IDEAS
WHAT MEMBERS ARE SHARING
QUESTIONS WE GET ASKED MOST OFTEN
WHO SHOULD ATTEND?
ARE THERE RULES?
WHAT DO I BRING?
IS THERE A DRESS CODE?
WHAT IS THE ASSOCIATION’S ROLE?
HONOR THE MISSION
FACILITATE
GET OUT OF THE WAY
ENJOY
BUILDING YOUR TEAM
INDUSTRY PROFESSIONALS
SOCIAL MEDIA GURUS
INDUSTRY SUPPORT TEAM
THOUGHTFUL LEADERS
MUST-HAVES
Venue do’s & don’ts
Seating, Tables, outlets
Internet access
White board/scheduler
Food!
TAKING IT TO THE NEXT LEVEL
Logo and event website
http://www.rebarcamporlando.com/
Mobile schedule of RE BarCamp Orlando
http://rebarcamp-production.heroku.com/
STEPS TO A SUCCESSFUL EVENT
It’s got to be FREE
Piggyback on another event
Before / After party
Sponsors
Promotion
SPONSORSHIPS
WONDERFUL….IF THEY GET THAT THIS IS NOT THEIR EVENT…
SPONSORS LOVE: FREE STUFF CASH FOR THE EVENT EVENT WEBSITE OR
SUPPORT FOOD, DRINKS SUPPLIES DOOR PRIZES AFTER-PARTY
LOGOS: LOCATION, LOCATION, LOCATION
PRE – EVENTTWEET-UP
SPREAD THE BUZZ — BEFORE & AFTER Flickr photos
http://www.flickr.com/groups/rebarcamporlando/
http://bit.ly/cn0a5f
Florida Realtors FaceBook Page:
http://floridarealtors.org/facebook
RE BarCamp Orlando FaceBook Page:
http://www.facebook.com/REBarCampOrlando
Twitter: Hashtag #REBCORL
TESTIMONIALS
http://www.youtube.com/watch?v=xPDkTXqx6tE
RESOURCES
Mobile scheduler software
http://github.com/tylerhunt/barcamplive
Web app to display tweets on TV
http://visibletweets.com
Barcamp logo and website materials
http://barcamp.org/SpreadBarCamp
CONTACT US
Debbie Kirkland, Realtor e-Pro, SFRTalkTallahassee.com
HomeSalesofTallahassee.com
850.212.0440
@FloridaSunSales
Lisa Walker, Dir. Communications & Public AffairsFlorida Realtors
407.438.1400, ext. 2325