how relevant is your blog content?

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How relevan t is your blog content ?

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Post on 14-Feb-2017

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Page 1: How relevant is your blog content?

How relevant is your blog content?

Page 2: How relevant is your blog content?

We read material to learn, to be entertained, and to gain some sort of value.

Page 3: How relevant is your blog content?

If we as readers cannot get one of those benefits from the content we’re reading, we’re going to click away – and your readers and prospects are no different.

Page 4: How relevant is your blog content?

Sometimes you just want a quick win so you put up some content to have something on the page for the day.

Page 5: How relevant is your blog content?

That can be a mistake.

Page 6: How relevant is your blog content?

The good news is that making every piece of content relevant isn’t as difficult as it might seem.

Page 7: How relevant is your blog content?

It all Begins with your Content Plan

Page 8: How relevant is your blog content?

The first few days of the blogging challenge you create an editorial calendar. Seems like a strange thing to do in the first week, right?

Page 9: How relevant is your blog content?

The goal is to get you thinking about the type of content you are going to publish on a daily basis and how you’re going to get it done.

Page 10: How relevant is your blog content?

Now you can revisit that plan and calendar and make sure that the content you’ve planned is relevant. Here’s how:

Page 11: How relevant is your blog content?

If you’re entertaining, you’re providing value.

Page 12: How relevant is your blog content?

If you’re reinforcing or connecting you’re providing value.

Page 13: How relevant is your blog content?

If you're educating the reader you're providing value

Page 14: How relevant is your blog content?

If you're talking about your holiday on your business blog you're stoking your own ego.

Less of that please !

Page 15: How relevant is your blog content?

As you review your editorial calendar, check each post and look to see how it will benefit your reader. Your audience will thank you for it, and your traffic and conversions will skyrocket.

Page 16: How relevant is your blog content?

Like to know more?