how remarketing works
TRANSCRIPT
How remarketing worksGuide to Adwords Remarketing
What is Remarketing?
• Remarketing helps you reach people who have visited your website.
• When it comes to convincing the people who visit your site to take action and convert, one visit is typically not enough.
• When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.
How Remarketing Works?
• Add remarketing tag to your websiteDo you want to use remarketing? Put remarketing tag , a small snippet of code that you get from Adwords.• Create remarketing listsCreate remarketing list based on categories or products. When people visit that page, their cookie ID is added to the remarketing list.• Build remarketing campaigns that use your listsFinally, build a campaign with a specific message to show only to people on your "category list" while they search on Google or browse Display Network websites.
Ways to remarket with Google
• Standard Remarketing: Show ads to your past visitors as they browse Display Network websites and use Display Network apps.
• Dynamic Remarketing: Show dynamic ads to past visitors with products and services they viewed on your website as they browse Display Network websites and use Display Network apps.
• Remarketing for mobile apps: Show ads to people who have used your mobile app or mobile website as they use other mobile apps or browse other mobile websites.
• Remarketing list for search ads: Show ads to your past visitors as they do follow-up searches for what they need on Google, after leaving your website.
• Video Remarketing: Show ads to people who have interacted with your videos or YouTube channel as they use YouTube and browse Display Network videos, websites, and apps.
Tailored ads and offers that relate to the experience users had on your site
Why to use Remarketing?
• Reach people when they are most likely to buy• Create tailored ads to meet your advertising goals.Show fully customized ads to people. For example, you can create a "Shopping cart abandoners" list to show ads to the people who added something to their shopping cart but didn't complete a transaction.• Efficient pricing.Real-time bidding calculates the optimal bid for the person viewing your ad, helping you win the ad auction with the best possible price.
Did you know?
What are you waiting for?
Reach out to your website attracted visitors who didn't convert, you can set up a remarketing list to attract those customers back to your website.
Need any help?Contact MaverickGlobal Info Soft, a digital marketing agency based in Bangalore.Call : +91 080 46647700 Email: [email protected]