How SEO, Social Media and Content Marketing to improve your organic traffic?

It’s a widespread belief that social media is used as a tool for promoting content, that content marketing is aimed at keeping your audience informed in regard to your product or brand and that SEO makes sure that all technical aspects are normally covered so as to make it easier for your content to be found by search engines. Right? Wrong.

Yes, this assumption is wrong. Why?

This is because content marketing, social media and SEO should all work in achieving relevance to both your audience and prospective ones. But first…

Content Marketing

This is all about making entertaining or interesting content that when posted online is going to attract or capture the interest of your target audience, increasing the awareness of your brand or business.

There are several outlets for content marketing. The major ones include: Blog posts, guest posts, videos, articles, press releases, and infographics.

Social Media Marketing

Majority of individuals employ social media on a personal basis.

However, you should not underestimate how this tool can be useful from a business point of view. Initially, social media was mostly a personal outlet.

With the passage of time plus its increasing popularity, several social media networks have managed to design special features geared for business users.

One good example of this is the Facebook. Perhaps you possibly have a personal Facebook account.

However, you are now able to create a page for your business should you choose.

This operates in a similar way in that you may post status updates plus share content with your followers.

One big benefit is that the content which you post is going to be pushed into social media streams of several other users.

This is going to help your brand plus increase visibility to individuals who are hitherto unfamiliar with the nature of your business.

SEO

SEO stands for Search Engine Optimization.

Its basic practices involve inserting pertinent or relevant keywords into your website text, back links building and adding relevant, useful information to engage users.

All the things mentioned are created to enhance your website’s standing in organic search engine rankings.

Note that the better you are at SEO means the higher your website is going to appear in search engine listings if a person types into relevant search engine term.

Working Together

With the exponential and continued growth of online marketing, content marketing, social media and SEO are harnessed together.

When all these operate together, the traffic to your website will be increased through helpful and quality content.

Consequently, they are going to help you in gaining more clients.

Partly, this has been promoted by latest changes in Google’s algorithm which includes social signals in terms of search engine rankings.

To make sure your organic marketing strategy is in tandem with the goals of your business, you should be aware how content marketing, social media and SEO work together in order to enhance organic online marketing.

Google Utilizes Twitter as Tool to Get New Content

The web is ever expanding. It is daily filled with fresh content.

As opposed to a library, the internet does not have a central system whereby all these contents may be organized.

For Google and other search engines to find all the contents, it must crawl the internet, creating an index to help users receive pertinent information they are looking for.

Crawling the web is an arduous and slow process. It may take time for Google to search and find your content.

However, with the help of Twitter, now Google is capable of finding the content more easily. It also enables the content to, within a short period of time, be visible in search engines.

When you post the content on Twitter and it creates interest online, Google is going to find it easily.

There are some factors which influence this including:

• amount of retweets

• amount of people who are tweeting the content

• period taken to gain traction since you posted the content

This is some perfect news for SEO since the quicker your content manages to be indexed, and thus able to be found in search engine results, the more traffic that you are likely to receive.

Social Shares is Similar to Links Building

The more backlinks your site possesses, the more possibility that it’s going to achieve higher ranking in the search engine.

Presently backlinking is proving to be unreliable since a number of individuals are using unethical techniques and means to generate links like designing fake sites for backlinking plus keyword stuffing.

They even use invisible text!!! Google presently employs social media signals such as tweets, Facebook posts and Google +s as a means of generating links.

SEO must operate together with social media in order to generate backlinks for your site.

Social Media May Help Improve Authority

With authority sites ranked higher in search engine by Google, it has become significant for websites to become authorities in their domains.

Google not only employs link back to the content and readership in order to determine authority, but presently includes social media influence.

This influence is determined through using various factors such as resonance, reach and relevance.

To discover the influence of your social media ability, it’s vital that that you ponder over these questions

• Whether or not your content is useful to your audience and potential ones

• The number of people who may reach you when you share the content on social media

• Whether the people engaging your content are valuable to your business or brand

Google+ is Important to Higher Ranking

It’s no longer a secret that Google will rank content on Google Plus higher in search engine.

It’s significant to benefit from this by taking your time to post content which you need to rank higher on Google+.

SEO isn’t all to do with Technical Aspect

All the changes in Google algorithms manage to prove one thing: That content is the king.

Google continually search to have relevant, helpful and quality content to rank higher in SERPs.

This has consequently made SEO to be even more human friendly since Google no longer looks at the amount of keywords stuffed in the website but considers the content being shared by people.

As much as technical stuff such as title tags, site structure and Meta

descriptions do matter, it’s vital to know how to naturally and correctly use

keywords when you’re creating helpful content as opposed to merely

throwing keywords to the content.

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