How should DMS Health Group reach employees in different locations?

Hailey Morris

Sales/Marketing Coordinator

MBC Project

May 2005

The problems DMS faces

• To determine the preferred communication method of employees

• To eliminate duplicate and redundant messages• To eliminate unnecessary mass mailings

DMS Health Group provides imaging services (MRI, CT, PET)

• Mobile units travel from hospital to hospital.• Portable x-ray vans service nursing homes.• Medical equipment shipped to hospital facilities

nationwide.

DMS has 451 employees that work in three discrete environments.

• Branch offices 39% • Home offices 11%

• Mobile offices 50%

Types of communications currently sent

• Company updates• Benefits information• Urgent messages

How communications are sent

• Company newsletter • E-mail • Employee meetings/conference calls • Telephone/voicemail• U.S. mail

Research Question

Do DMS employees have a preferred method of receiving communications?

Methodology

• Survey delivered to all 451 DMS employees in discrete work environments

– Survey composed of 13 questions– 228 were e-mailed– 223 were mailed via U.S. Mail (for

employees without e-mail access)

Methodology (continued)

• Response

– 61% for e-mailed surveys (139 out of 228)– 60% for mailed surveys (133 out of 223)

Survey Questions

• 13 questions, categories included – Location– Communication preference for receipt of

» Company updates

» Benefits information

» Urgent messages

– Utilization of company intranet site

Summary of Findings

Preference for Receiving Company Information

59% 54%

18%

0%

10%

20%

30%

40%

50%

60%

E-Mail E-Mail U.S. Mail

BranchHomeMobile

Significant findingE-mail preference highest among office employees with e-mail access.

Preference for Receiving Benefits Information

88%

48%

33%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

U.S. Mail E-Mail E-Mail

BranchHomeMobile

Significant finding•Preferred method is e-mail formatted for printing.

Preference for Receiving Urgent Information

79%

60%

48%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Voicemail E-Mail Voicemail

HomeBranchMobile

Significant findings•Voicemail preferred method•Although majority have e-mail access, voicemail is preferred.

Would you use a company intranet site?75%

65%

55%

25%

35%

45%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Yes No

BranchHomeMobile

Significant findings•Employees would use intranet if available.•Those without e-mail access can still access intranet site.

Research Answer

• Do DMS employees have a preferred method of receiving communications?

• Yes, preference depends on location.

Conclusion

• Communications should be sent differently to different discrete locations.

–Branch » E-Mail for all communications

–Home & Mobile» E-mail for company and benefits

information» Voicemail for urgent messages

Recommendations

• Use e-mail for sending company communications.– Provide mobile employees with company cell

phones with e-mail access.• Send urgent messages via voicemail.• Company needs to develop a company intranet

site.• An additional survey should be done after the

above recommendations have been completed.

Questions?