how small businesses play with the big boys apr 2014
DESCRIPTION
How small businesses play with the big boys in social media marketing.TRANSCRIPT
HOW SMALL BUSINESSES
PLAY
BIG BOYS WITH THE
Have An Integrated Marketing
Plan and Social
Strategy
They Have SMART Business Goals They Can Measure and Tie Back To Their Overall Business Objectives
THEY IDENTIFY AUDIENCES INFLUENCERS
They Don’t
Waste Time on Social Networks That Don’t Positively Impact Their Bottom Line
HELPFUL
They Solve Real Life
Problems For Their
Customers
They Have A Carefully Thought Out Content Strategy
Content Strategy
They Have Internal Evangelists and Brand Ambassadors
They Can Mobilize Their Communities Into Action
• Buy • Click • Download • Donate • Share
NURTURE
They Know How To
Their Communities
They Understand The Value Social Media Plays In Their Marketing Strategy and Know It’s Not The End Game
Social Media Is A
Relationship Builder
