how social media can make or break you
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TRANSCRIPT
Social MediaHow it Can Make or Break You
Daniel Sanchez
Workshop Presenter
What we will focus on… Facebook/Myspace
Nothing is off limits The internet is a
public network that can be accessed from nearly anywhere
Once it is on the net, it is there forever
Your past can and will come back to haunt you
9 mistakes of social media Posting off-color remarks
Posting intimate details
Posting your religious preferences
Badmouthing your clients
Complaining about your employer
Inappropriate photos
Creating videos of your co-workers
Talking crap about your boss
Play hooky -- and then post about it
According to a 2009 study by Internet security firm Proofpoint, 8 percent of companies with more than 1,000 employees have fired someone for social media actions -- a figure that is double what was reported in 2008.
What are Facebook\Myspace Myspace targets younger
users/music lovers
Facebook is for anyone 13 and older with a valid e-mail
According to Social Media Today as of April 2010, it is estimated that 41.6% of the U.S. population has a Facebook account
Facebook firings
1) Who: New England Patriots cheerleader Caitlin Davis
What: cut from the squad
When: Nov. 4, 2008
Why: Pictures she posted on her Facebook of her with a passed-out man who was covered in graffiti, including swastikas, anti-Semitic remarks and profanity.
2) Who: Dan Leone, stadium operations employee for the Eagles
What: was fired
When: March 9, 2009
Why: Putting the following on Facebook: "Dan is [expletive] devastated about Dawkins signing with Denver ... Dam Eagles R Retarted!!" [sic].
More 3. Who: South Carolina firefighter and paramedic Jason Brown
What: was fired for
When: Feb. 11, 2010
Why: Creating a video, which showed a cartoon doctor and paramedic responding to an emergency in a hospital, and posting it to Facebook
4. Who: Gloria Gadsden, professor at East Stroudsburg University in Pennsylvania
What: was fired
When: March 3, 2010
Why: For posting: "Does anyone know where I can find a very discrete hitman? Yes, it's been that kind of day." [sic]
(Happened right after the Feb. 12 shootings at the University of Alabama, in which professor Amy Bishop was charged with killing three fellow professors)
E-mailMethod of exchanging digital messages from an author to one or more recipients
E-mail Guidelines1. What you say and send in an e-mail can be used against you. Fourteen
percent of workplace e-mail is subpoenaed in lawsuits (Enron)
2. Don't send sexually explicit e-mails.
3. Remember that there's no such thing as a confidential e-mail.
4. Use e-mail for work-related issues
5. Harassment and discrimination have no place in the workplace -- or cyberspace.
More…6. Assume all chain letters are a hoax. Just delete them.
7. Use the 'reply all' feature sparingly.
8. Do not forward any e-mail unless you have to
9. BCC isn't always blind. This combines the worst of the two previous warnings. When a recipient selects 'reply to everyone,' those listed in the BCC field will now show up in the new sender's 'to' field. If you don't want your BCC recipients revealed to others, send them a separate e-mail.
10. Read your company's e-mail policy.
Twitter 140-character burst where Twitter
users share their thoughts, as well as links and photos
According to the 2010 Vault Social Media Survey 2010 Vault Social Media Survey, 65% of companies use Twitter to promote their organization's brand, 46% advertise job opportunities on it, and 34% communicate with potential
candidates via the site.
Twitter Dos Pick the right people to follow
Make your account private
Same rules as facebook\e-mail
LinkedIn Used to network with others in your field Network with professionals in other fields Find job opportunities Post your resume Post your professional thoughts
Final thoughts… Do update your profile regularly
Don't badmouth your current or previous employer
Do join groups...selectively
Don't mention your job search if you're still employed
Do get rid of your digital dirt
Don't forget others can see your friends.
Join YPIC twitter today Step 1. Send the following:
followyumaonestop
To:
40404
What this does:
Sends job leads to you phone!
Join LinkedIn
Click Join
Fill out registration questions
Find people you know
Choose Your Plan
You are now set up and ready to roll!
Look for jobsPost Professional Thoughts!
Random Photos
Resources Careerbuilder.com
9 Ways to Get Fired by Social Media: A step-by-step guide, by Rachel Farrell
12 Ways to Get Fired for Facebook, by Kaitlin Madden Social Networking Dos and Don'ts, by Mike Hargis 10 E-Mail Blunders, by Kate Lorenz
Blog.Laptopmag.com 20 Terrific Twitter Tips, by Anna Attkisson