Trending

#VideoMarketing

#Content_marketing

#RealTime_Social Media_Marketing

#Social_Listening

Nirav Mevcha

Executive Summary

Social media use is increasing and with that, more

companies are investing time and money to market via

social networks

The objective of the study is to understand the

consumer buying behavior and influence of social media

in decision making.

What is Social Media?

Computer-mediated tools that allow people to create, share or

exchange information, ideas, and pictures/videos in virtual

communities and networks.

Social media are widely used in marketing of products and services.

Social media technologies take on many different forms

including blogs, business networks, enterprise social

networks, forums, micro blogs, photo sharing, video

sharing and virtual worlds.

Social Media Statistics Internet

Users

Active Mobile

Internet User

Active Social

Media Users

Active Mobile Social

Media Users

Average Time Spent

on Social Media

Top 3 Network in India

Source: We are social-India

Research Methodology

A primary research was carried out through a

questionnaire

A questionnaire was mailed to people, posted on social

media sites

Data Source: Primary, Secondary

Target audience was from different age groups and

genders

Sample Size: 110

Data Analysis

Male,

66.40%

Female,

33.60%

Gender Classification

Male

Female

Less than 18

1%

18-25

77%

25-45

20%

45-60

2%

More than 60

0%

Age Group

Less than 18

18-25

25-45

45-60

More than 60

Yes, 96.40%

No, 3.60%

Social Media Usage

Yes

No

84.50%

29.10%

49.10%

29.10% 33.60%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Facebook Twitter Youtube Google+ Other

Social Media Sites

Strongly

Disagree, 4.50%

Disagree, 6.40%

Neither agree

nor disagree,

23.60%

Agree, 53.60%

Strongly Agree,

11.80%

Advantage of SNS Over

Traditional Media

Strongly Disagree

Disagree

Neither agree nor

disagree

Agree

Strongly Agree

Yes,

69.10%

No,

30.90%

Seeking Opinion of

SNS’s Friends

Yes

No

Getting user

review, 62.70% Offers from the

brands, 57.30%

More

Communication,

36

Update of

Product/Service,

50.90%

Benefit from SNS

Getting user review

Offers from the brands

More Communication

Update of

Product/Service

Strongly

Disagree,

5.50%

Disagree,

11.80%

Neither

Agree nor

disagree,

18.20%

Agree,

58.20%

Strongly

Agree, 6.40%

0%

10%

20%

30%

40%

50%

60%

70%

Strongly

Disagree

Disagree Neither

Agree nor

disagree

Agree Strongly

Agree

Influence of SNS in

purchasing Decision

Consistently,

5.50%

Usually, 30%

Often, 23.60%

Sometimes,

40.90% Seldom, 0%

How often people purchase

after reading Review

Consistently

Usually

Often

Sometimes

Seldom

Yes, 53.60%

No, 46.40%

Connectivity with

Brand/organization on

SNS

Yes

No

Conclusion More than 60% people agreed that social media influence

in their purchasing decision

Around 70% people seek opinion of SNS’s friends

More than 90% people are purchasing service/product

after reading review online

Recommendation

Proper use of social Media will definitely influence

people’s purchasing decision and convert it into

potential lead or sales of product