how startups gain and maintain traction- chris schelzi
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Post on 11-Jan-2017
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TractionFind Your Growth Engine
Quantitative evidence of customer demand
- Naval Ravikant, AngelList
If You Build It,They Will Come
Oh no, never mind
Idea that the product will speak for itselfgoing on a date in your underwear
Build The Right Product For
The Right People
Determine Your Growth Engine
Test Your AssumptionsAnd
Collect data so you know what works and what doesnt
Make it very simple, but have something you want to measure
Stop Being Scared of Your Customers
You need to talk to people. Dont build in isolation. This can save you tons of time and help you narrow your focus.
Charlie on calls, fine tuning the pitch. Seeing where their eyes light up or go dead
The Bullseye Strategy
3 levels, whats possible, whats probably, whats proving
Look AcrossInvisible Walls
Movie Theatre. Not just competing with movie theaters but also with resturants, mini-golf, etc. How are those places attracting customers?
Also, what are the other pieces involved? Babysitters
Also, usually the traction method of your industry is oversaturated so by utilizing an underused method you can be much more effective. i.e. social media ads vs webinars
Dont Aim For Scale
do non-scalable activities. Calling customers, doing speaking events, sending personalized emails,etc. Once you have a firm grasp, you can scale from there
rarely do strartups growing gradually, they grow in spurts. Theyll strike upon one growth engine that serves them very well, then it dies down, they they find another one etc.
Creativity Through Constraints
Dont try out every method. At least at the same time. Set a time limit, an effort limit, and a cost limit. i.e. one month, 100 dollars, 2 hours a week.
Test but dont overwhelm , otherwise data is irrelevant
Sexy TacticsAnd Candy Too!
You May Want To Take Notes
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Pay With A Tweet
Social Media Engagement
Marketers Book List?