#SCGovGoesInstaTwitter: @thejillianowens

Instagram: @refashionista_

• Launched 2010

• 400 million+ monthly users

• 40 billion+ photos have been shared

• 3.5 billion daily likes

• 70 Million photos per day

Is a great way to:

tell your agency’s story

build your tribe

connect with influencers, advocates, board members and other citizens in an

engaging, visual way

shine a light on what’s going on in SC!

Let’s Connect.

The Basics

Profile Photo

Use your agency logo as your profile photo so

people can easily identify your brand.

Account Name

Your agency’s name.

Username

This should also be your agency’s name.

The difference is your username can’t have any

spaces.

Website

This is the only clickable URL on your Instagram

page. Link to your agency’s

website or link to your latest promotional page.

Bio

This is where you will capture the attention of

other users.

Clearly describe what your agency does, and speak directly to your target

audience.

Build your tribe.

User-generated content

• Let your fans and subscribers on other networks know you’re on Instagram!

• When your community starts @mentioning you on their own pages, it starts a ripple effect.

Calls to Action• Ask a question.

• Tell users to tag a friend.

• Do anything that makes users engage instead of browse.

#Hashtags

• Hashtags lead to content discovery.

• They have the power to connect completely unrelated individuals and brands to specific moments, places and experiences.

Create a strategy.

Determine your objectives.

• What will Instagram allow you to do that other platforms don’t?

• Of your target audience, who is active on Instagram?

• How will Instagram integrated with other networks in your social media strategy?

Set a (flexible) content calendar…

• Determine post frequency.

• Make sure your Instagram content is in line with key dates and campaigns for your agency.

…but be timely too!• Some of the best Instagram

content occurs spontaneously.

• By preparing a general calendar in advance, you give yourself the flexibility to capture opportunities when they occur.

Identify your team.

Who will…• Set guidelines for

community management?• Monitor analytics• Manage comments,

@mentions and direct messages?

• Authorize regramming user content?

Questions?

Let’s get social!Facebook & LinkedIn: Jillian Owens

Email: jillian@riggspartners.com

Instagram: @therefashionista

Twitter: @refashionista_ & @thejillianowens

Useful Social Media Links• Social Media Examiner: Lots of helpful articles, podcasts, and videos to help you

stay on the leading edge of social media.

• Content Marketing Institute: How-to guides, blog posts, and training opportunites.

• HubSpot Blog: Inbound marketing explained.

• American Marketing Association (AMA): Great community for marketers. Columbia, SC has its own chapter that meets monthly/features industry leaders from our region and beyond.

• American Advertising Federation (AAF) of the Midlands: Lots of networking opportunities. Meet folks who are the best at what they do in marketing & advertising.

• Klout: Monitor your influence and the influence of others.