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Ms. Samantha Araujo CEO, Stellar USP General Trading L.L.C.

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Page 1: How Stellar USP built The Hotel Show into their sales ... · 5-Star tel and retarant STELLAR USP OVERVIEW: How Stellar USP built The Hotel Show into their sales strategy to generate

CASE STUDY

FOUNDED: 2016

LOCATION: Dubai, United Arab Emirates

INDUSTRY: Hospitality

PRODUCTS: OS&E products (Operating Supplies and Equipment)

TARGET AUDIENCE: 5-Star Hotels and restaurants

STELLAR USP OVERVIEW:

How Stellar USP built The Hotel Show into their sales strategy to generate $550,000 USD in additional sales

Stellar USP is my dream. With an experience of more than 17 years in this industry, I have managed the business across the GCC.

Over the years, I have developed into an aggressive and fearless leader. With the amazing and loyal Team that I have, our vision and strategy that is propelling my company forward are my team members who are playing a vital role by putting my plans into action resulting in a strong and successful entrepreneurship at STELLAR.USP

Ms. Samantha Araujo CEO, Stellar USP General Trading L.L.C.

17-19 SEPTEMBER 2019DUBAI WORLD TRADE CENTRE

Page 2: How Stellar USP built The Hotel Show into their sales ... · 5-Star tel and retarant STELLAR USP OVERVIEW: How Stellar USP built The Hotel Show into their sales strategy to generate

CASE STUDY

Stellar USP as the name suggests stands for everything Stellar. Brands - People - Service. USP expands to Unique Selling Proposition. Bringing the ethos ofboth together, backed by a boutique showroom, gives Stellar USP the edge over competition. They are young yet experienced, fast yet precise, manage international brands and yet competitive. A fun team to work with, always thinking out of the box to wow their clients.

Although they are new as a company, the team has been in the industry for a decade or more, having worked on many prestigious projects spanning the Middle East and Africa.

MEET STELLAR USP

Generating leads is one of the biggest challenges in a sales role and can drastically affect your ability to reach your targets. While new leads may not be that hard to find, quality leads with sales ready prospects can prove to be a bigger challenge. Adhering to client’s expectations of shorter lead times and negotiations on payments.

The Hotel Show has provided us to reach potential leads.

THE CHALLENGE

Strategy, structure, people and process. It all starts with a clear, powerful sales strategy. Structure is the framework that holds up strategy. It’s the core to executing on strategy. The most important aspect of driving revenue and often the most forgotten are the people. To make sure everything is running smoothly, to ensure velocity and efficiency and to avoid wasting time and effort, processes have to be in place.

The Hotel Show is one such strategy to reach the genuine audience.

NEW CONNECTIONS MADE AT THE HOTEL SHOW DUBAI: Approx. 50-100

REVENUE GENERATED FROM THE HOTEL SHOW DUBAI: Approx. $550,000 USD

OTHER BENEFITS: Increased brand awareness

DRIVERS RESULTS

Page 3: How Stellar USP built The Hotel Show into their sales ... · 5-Star tel and retarant STELLAR USP OVERVIEW: How Stellar USP built The Hotel Show into their sales strategy to generate

CONTACT:

Tina Quraishi T: +971 (0)4 445 3625

E: [email protected]

W: www.thehotelshow.com

JOIN 1000+ BUSINESSES AROUND THE WORLD THAT USE THE HOTEL SHOW TO CONNECT WITH NEW

CUSTOMERS NOW.

#thehotelshow>>Watch The Hotel Show 2018 Highlights

CASE STUDY

17-19 SEPTEMBER 2019 DUBAI WORLD TRADE CENTRE