how steve jobs would disrupt the truck & bus industry

7 things Steve Jobs would do to disrupt the Truck industry business

Truck & BusWorld ForumGothenburg 2010 11 07

Johan Ronnestamwww.ronnestam.com@ronnestam

Tuesday, December 7, 2010

Google Keyword: Johan Ronnestam


http://www.youtube.com/watch?v=Atmk07Otu9U




Why Google?


They’re asking the right

questions


Why does a truck need

to be big?


Are they big enough?


Why do you have to steer it?


Should we make money

on selling trucks?


Why a truck?


People do things based on how things

have been done


Innovation anyone?


7 things Steve would do to disrupt your

businessTuesday, December 7, 2010

A

BTuesday, December 7, 2010

A BRecieverSender


1. Build Trucks for humans


2. Embrace dramatic design


A truck that makes you go wow!


20% More performance20% Safer20% More fuel effiecient

3.


This is where you wanna be

Insight & set your mind free from references

...you end up here


3. Rethink steering


Technology exist to serve humans, not the other way around


4. Focus on the one driver


4. Screens everywhere


Screens can be updated,

open sourced , opened up to 3rd party developers and customized


5. Steve would have truck drivers

creating a personal profile to keep for life


Slide to unlock your Truck


6. Sell it cheap and capitalize on

apps, services and upgrades


7. Name it

iTruckTuesday, December 7, 2010

What woulddo?


1. Google would open

source itTuesday, December 7, 2010

SummaryTuesday, December 7, 2010

Don’t worry about known competitors. Worry about the ones you’ve never heard of...


You’re building service platforms. Not a vehicles


Build trucks and busses for Pakistan, India and Ch..

They’ll build theirs for us...


0% emissions- 50% emissions


Your future product is 100% digital - made out of material.


Someone will Open Source your business


Go!


how steve jobs would disrupt the truck & bus industry

Automotive