how successful brands woo and win women
TRANSCRIPT
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How Successful Brands Woo and Win Women
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The Topic
• Direct to Women – Brand Engagement & Patient Participation: Successful Strategies in Women’s Health
Learn how to engage with this important segment and keep up with the plethora of new media channels that raise new concerns and platforms for brand engagement. Whether it is cancer or fitness, whether it is migraines or estrogen therapies, this group will always provide drug marketers a very substantial and long-standing market opportunity
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More than 700 medicines are in
testing for diseases of major concern to American women
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Medicines and Vaccines in Development for Women*
*Some medicines are listed in more than one category.
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The New Model: Brand Attachment
Wants Answers Evangelist
Outcome
Her Goal Dialogue
Attention
Attraction
Adoption
Advocacy
Woo Win
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4 C’s of Marketing with Women
Credibility
Charisma
Customization
Community
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Women Trust Each Other for Health Info
Source: Datamonitor 2005 eHealth Consumer Insight Survey
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Our Insight Forums: Real Women on Health!
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The New Model: Brand Attachment
Wants Answers
Evangelist
Outcome
Her Goal Dialogue
Attention
Attraction
Adoption
Advocacy
Woo Win
Relationship Marketing
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.
The new model of brand attachmentstarts with patient insights
To find out how you can woo and win women to your brands, e-mail Kelley Connors at [email protected] the insights you need to engage women as brand advocates!
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Title of Presentation
Date of Presentation
243 West Norwalk Road • Norwalk, CT 06850 • p/203.855.0477 • c/203.856.3732