How Successful is Your Website?Hall Web Services

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Who We Are

Jenika ScottChannel Marketing Managerjenika@hallme.com

Hall Web Serviceswww.hallme.com

• 10+ Years in Business

@Hall_Web

@jenika29

Got Questions?

• Use GoToWebinar “Chat” or “Ask a Question”• Twitter with @hall_web

About You• You have a website for your business or multiple websites• Better understanding of measuring the performance of your website• Know which metrics to pay attention to

What you will learn:• The importance of setting goals• Important metrics to monitor• Measuring performance in Google Analytics• Using metrics to make informed decisions about your website

What makes a site successful?

• Optimized • Simple design• Sound development

foundation• Easily access information• Relevant Content• Using keywords• Meet user expectations• Engaging• Valuable

Why would they turn away?• Slow load time• Confusing navigation• Error on page or frozen• Broken link• Don’t feel secure• Can’t find what they are looking for

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Best Place to Start - Setting Goals• Sales• Leads• Customer Service• Customer Retention• Customer Loyalty• Depends on your industry and your business strategy

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Success = Meeting Goals• Increase in Sales• Acquire New Leads/Customers• Conversions – getting someone that comes to your

site to take a specific action

• How?• Fill out a contact form• Sign up for newsletter• Become a blog subscriber• View a demo• Download a whitepaper• Buy something

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Set Goals and Watch Trends• Goals make it easier to assess how a site is

fulfilling business objectives• Don’t look at the data by itself

• Combine metrics• Compare to previous dates• Know your marketing agenda – How does

your other marketing efforts impact your site traffic?

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Metrics• KPI (Key Performance Indicators)• Goal Completions

Desired actions – specific page, time spent, pages viewed per visit

• Bounce Rate• Return Visitors• Time on Site• Pages per Visit• New Visits• Abandon Rate• Exit Pages

Why is this Important?• Regularly monitor your website traffic• Track progress – where are you in

accordance to your goals• Make tweaks on pages to perform better• Add calls to action – increase engagement• Analyze why you aren’t meeting goals and

make changes• See what’s working and do more of it• Create content on other sites that your

customers use

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Dos and Don’tsDO:• Make sure user knows what

they are supposed to do on your site

• Obvious path• Meet user expectations• Give them ways to contact

you• Give value

DON’T:• Confuse• Overwhelm• Scare/Hurt• Disappoint• Waste Time• Make them work for it

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Still Not Sure?• Watch how others use your site• Listen for any issues someone might have had• Ask how the experience using your site has been• Ask for ideas on how to make it better - what do

your users want?

Recap• Set goals that are measurable• Looking at your metrics analytically• It’s not just one metric – it’s trends and performance indicators• Always think about the customer experience• Use analytics to understand your customers better and make

informed decisions about your website

Questions?

Learn More

• Blog - http://www.hallme.com/blog

• Webinars – http://www.hallme.com/webinars

• Next week – Measuring and Tracking Your Social Media Efforts

• In 2 weeks – Google Knows Best: A Discussion of SEO Best Practices and How to Use Them

• Check out Hall’s archived webinars! http://www.hallme.com/archived-webinars

• Call us! 1-877-425-5932 (HALL-WEB)

• jenika@hallme.com

Follow Hall: @Hall_WebFollow Jenika: @jenika29