Elements supermarkets in Kenya use to maximize sales online

Compiled by;

Uchumi Kenya

https://www.uchumi.com

Due to the increased use of internet, supermarkets in Kenya realized that if they had to remain relevant they must go online. Due to this we have seen the emergence of numerous Kenya online stores. An online store is just like the physical stores we know of. The only difference is, you can buy and sell anything you want by just a click of a button.

When it comes to online shopping creating an intuitive, enjoyable shopping experience is the best way to engage your customers’ emotions in a positive way. To do this, supermarkets in Kenya added the following elements to their sites.

Elements supermarkets in Kenya use to improve their online sites

Images

Most supermarkets realized that there was a need to upload several images of their products into their shopping cart software. Customers make connections with an item by picking it up and examining it. They make sure that the products are shown from the front, back, side, top and bottom. Include close up shots of the product’s important features.

Reviews

According to studies done, about 62% of the customers read products reviews. It is important to

have these reviews since they help the customer learn more about the product.

Order process

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Supermarkets realized that customers like a simplified order process so they ensured that the order

process is easy to use to avoid customer frustrations. Make sure you display an inventory status of

an item.

Great customer service with live help

Ensure that customers can access help easily once they locate the product from your site. Customer

service has to be good so that the customers keep coming back.

To understand the process of selling and buying products online you need to go through the logistics. The logistics are:

1. First the consumer visits the retailer’s website directly or through the search engine where he or she identifies the product of interest.

2. Once the product is identified the online retailers use a software known as the shopping cart software which works like the physical cart. The customer is able to accumulate the products he wants in the online cart and adjust the quantities of these products.

3. This is followed by a checkout process in which payment and delivery information is collected. Some stores may rely on consumers to phone or email their orders.

Supermarkets in Kenya were able to open various stores for their customers. These stores are able to sell everything that a customer may need as stated below;

Examples of online stores introduced by supermarketsonline clothing stores

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They are stores that offer a good alternative to actually going into the department stores. Online shopping not only lessens your expenses but also gives you more time to spend with loved ones.

Online electronic stores

These are online stores that sell electronics and other appliances. It has now become easier for one to just order electronic equipment from the stores and they will be delivered to them.

Online food stores

Some of the supermarkets have an online food store and this is one of the most important things about it. The only thing you need to do is to make an order and food is delivered right on your doorstep. Kenya has several stores that make this possible. These stores include Uchumi online store, happy meals, Hello food, the online supermarket and many others.

No one can deny the fact that supermarkets in Kenya have the potential to grow and to do even better with online stores.

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