how surfing dogs drive digital traffic - steven perissinotto, vetshop group
TRANSCRIPT
Copyright © 2017
Steven Perissinotto will be talking about his own brand's products and/or services, which it makes available directly to customers. The
statements and opinions contained herein are those of Steven Perissinotto and not of Oracle. Oracle has not verified any statements or claims herein and assumes no responsibility for such statements or
claims.
CAUTIONARY NOTE:
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How Surfing Dogs Drive Digital Traffic
Steven Perissinotto, VetShopGroup
#brontosummit
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THINGS WERE DIFFERENT IN 1999
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STANDING OUT IS HARD
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The Surfing Dog Spectacular is an invitational dog
surfing event within the Noosa Festival of Surfing, in
which 10 to 12 dogs take to the waves for 10 minutes,
competing to be judged “Australia’s Best Surfing Dog”
by a panel of judges.”
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LET’S CROSS TO THE VIDEO REPLAY
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• 6 years
• 12 Dogs
• 6,000+ Attendees
• 19 Million+ Video Views
THE NUMBERS
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TRAFFIC
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SALES
30 days after the event: UP 4%
30 to 60 days after the event: UP 14%
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• Pre-event: 2 x 5 x 8
• On the Day: 6 x 8
• Post-event : 2 x 10 x 2 + 2 x 2 x 6
• Total: 192 hours
THE COSTS CAN ADD UP
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FOR THE FREE STUFF, GO HERE RIGHT NOW!
VetShopMax.com/Bronto2017
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SEE MORE AT SURFINGDOGSPECTACULAR.COM.AU
