how takelessons uses socia media
DESCRIPTION
Presentation given by Steven Cox, CEO of TakeLessons.com to the San Diego Social Media Breakfast Group on June 30, 2009. The focus of the talk was to show how a company selling services uses social media in practice to build trust and communicate their passion.TRANSCRIPT
From Theory to PracticeHow TakeLessons.com
uses social media
From Theory to PracticeHow TakeLessons.com uses
social media every day
Your Face Here…
Why do we use social media?
Because Oprah said so…
Our Marketing Challenges
How do we build trust?
How do we communicate what our brand stands for?
Our Marketing Challenges
How do we sell more lessons at a lower CPA?
How do we make this happen?
From Theory to PracticeHow TakeLessons.com uses
social media every day
Uh, let me think about that…
Let’s build our own social network!
We are the next
big thing…
Let’s build our own social network!
Competitive and expensive…Risk = high
Chance of success = low
Failure?It has to be marketing’s
fault…
The Social Media Solution…
BUT WAIT!!!
This social media dance ‘aint for everybody…
only the sexy people…
(so all you fly mothers… get out there and dance, I say)
Get a blog.Even my Grandma has a blog.
How we use our blog
Blogging:
Think of it as:
…planting seeds
…giving before you ask to receive…providing more value than what you’re paid for
YouTube is the ___ largest search engine
YouTube is the 3rd largest search engine
We use YouTube to:
- Showcase customers
- Upload TV spots
- Teacher Intro’s
Get a facebook fan page.
Communicate our passion.
Share successes, and relevant information.
Build trust by listening, and fixing customer problems quickly.
It shows that we’re human and builds trust.
It helps create loyal, active, engagedTakeLessons ambassadors.
But isn’t twitter just a bunch of noise?
Yes…
Unless you know how to use it
Get a twitter account.
Be interesting. Be relevant.Experiment.
Track your key phrasesAt TweetBeep.com
Other useful twitter stuff
TweetDeck.com-manage multiple accounts from your desktop
TweetLater.com-Immediate following, schedule tweets
VisibleTweets.com-A cool interface that displays tweets
TweetGrid.com- Visually track a bunch of phrases
Twitturly.com- Latest hot URL’s being tweeted about
Putting it together
TakeLessons.com
Extending our reach
Extending our reach
The Results? So far, so good.
Results
1.We’ve hired new teachers2.We’ve gotten referrals from current students
3.Made connections with several Fortune 100 companies4.JV opps with two companies
Stay in touch:Twitter.com/steven_cox
Blog: StevenCox.com
facebook.com/steven.cox
TakeLessons FB Page:TakeLessons.com/facebook
TakeLessons.com/steven