how technology is reshaping patron event discovery
DESCRIPTION
Frank Sette's presentation from the Arts Reach National Conference in Los Angeles, CA October 12-14, 2012. In this highly technological age, it can be challenging for arts organizations to find new ways to engage with patrons and potential patrons. Without a fresh marketing and sales strategy, an organization's ticket sales, audience growth and development will take a negative hit. What technology trends are driving patron event discovery today? How can an organization leverage these technology trends in their favor to reach a larger audience? In this presentation, we will discuss mainstream and emerging technology trends that are drastically reshaping patron event discovery. Then, we'll discuss real-world examples of how arts organizations like yours are riding the technology wave to engage with patrons in new and exciting ways.TRANSCRIPT
![Page 1: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/1.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
How Technology is
Reshaping Patron
Event Discovery
Frank Sette
Vice President, Sales
Vendini, Inc.
![Page 2: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/2.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
About me
![Page 3: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/3.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
About Vendini
![Page 4: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/4.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Consider the patron
Meet Monica
• Lives nearby
• New forms of
entertainment
• Spending power to attend
• Tech savvy & connected
• Social & busy
• Expects convenience
![Page 5: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/5.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Monica’s Dilemma
How do I find out
about your event?
![Page 6: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/6.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Monica’s Dilemma
Can I find your website
to learn more? Is your
site easy to navigate?
![Page 7: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/7.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Monica’s Dilemma
Can I quickly find the
event info? Does it
entice me to buy tickets?
![Page 8: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/8.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Monica’s Dilemma
Can I buy tickets online?
Is the purchase process
convenient and secure?
![Page 9: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/9.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Monica’s Dilemma
Does your site enable
easy social sharing so
I can tell friends about
the event?
![Page 10: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/10.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Event Discovery
![Page 11: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/11.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
My how the times have changed
Source: http://www.daily-comix.com/times-have-changed-school-blog-comic-793.html
![Page 12: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/12.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Event Discovery Today
![Page 13: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/13.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Technology Trends
Social.
Mobile.
Patron user experience.
![Page 14: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/14.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Why do these trends matter?
Reach new audiences.
Deepen relationships with
donors and patrons.
Keep patrons informed.
Enhance your brand.
Sell more tickets.
![Page 15: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/15.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Social sharing amplifies reach
Make event info easy to share
Maintain an active social
media presence
Know and engage your fans
Reward patrons and donors
who share
![Page 16: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/16.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Mobile is a key part of daily life
Source: http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/
![Page 17: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/17.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Mobile optimization is key
Make it easy.
To Find
To Use
To Buy
To Share
![Page 18: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/18.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Web user experience matters
Easy to find info
Appealing presentation
Straightforward to buy
Professional appearance
Be consistent: web, social
media, in-person
Image: www.ayokasystems.com/research-and-insights/technologies/user-experience-design/
Deliver an excellent experience.
![Page 19: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/19.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
The SiteLine web experience
More about SiteLine: [email protected]
![Page 20: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/20.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Help Monica Find You
1. Mobile optimize.
2. Enable social sharing. Be social.
3. Deliver an exceptional patron
experience (online, via social
media, in-person).
![Page 21: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/21.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Case Study: Performing Arts College
Patrons: students, staff, local community
Audience varied by age, spending power
Weekly events: theatre, dance, live music
Active social media presence
Entice patrons with engaging content
Free mobile app
Foster offline community at local events
![Page 22: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/22.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Case Study: NY Musical Theatre
Theatre in business for 40 years
Patrons: 70% over 40 years old
Weekly musical theatre events
Ask patrons to share
Cultivate super-patrons and super-donors
Say thank you online and in-person
Traditional marketing + social media
Encourage audience sharing via social media
+ mobile post-event
![Page 23: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/23.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Historic CA landmark
Events: theatre, dance, concerts
Outdated, hard to maintain site
Launched SiteLine website in Sept.
Social media integration boosts sharing
Mobile optimized and SEO
Improved CMS: maintainable, secure, stable
Saves time with auto-publishing events
Case Study: Non-Profit Opera House
![Page 24: How Technology is Reshaping Patron Event Discovery](https://reader033.vdocuments.net/reader033/viewer/2022052619/55627bc1d8b42a0d398b4eca/html5/thumbnails/24.jpg)
WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Thank You
To learn more about how Vendini can help you
reach more patrons visit www.vendini.com.
Interested in SiteLine?
Drop us a line at [email protected].
@vendini
www.facebook.com/vendini.inc